Консультация
БрифыВсе брифыСтатей: 142НовостиПлатформы, бренды, отчётность и новости рынкаДанныеОфициальная статистикаПолитикаЗаконы, уведомления, даты вступления в силуПравила платформОфициальные правила и руководства по рекламным инструментамКейсыОфициально опубликованные кейсыНеделя на одной страницеСтатьи, цифры и даты за последние 7 дней
ИнструментыМаркетинговых инструментов: 52По платформам · официальные / сторонниеПоказать таблицейАккаунты, стоимость и руководства в одной таблицеЧек-листыЧек-лист на основе нормативных требованийГлоссарий китайского маркетингаТерминов: 33
ДанныеОбзор панелиРезультаты платформ и рыночные показателиЕжемесячные данные о потребленииРозничные продажи, косметика, онлайн, CPI, доставка посылокИзменения поискового индекса XiaohongshuБрендов: 77 · недельная динамика
Календарь и регулированиеВесь календарьСобытия, выставки, даты вступления в силуКитай на следующей неделеКалендарь следующей недели каждую неделюТрекер Double 11Даты, правила и данные по платформамХронология регулирования косметикиУведомления NMPA и даты вступления в силуИзменения правил платформИзменения правил платформ
КреаторыКреаторыКреаторов: 73
Библиотека материаловОтчётыПозиций: 87Дайджест отчётовКлючевые тезисы отчётовСайты-источникиГде искать отчёты

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Сравнение инструментов

Платформа, тип, аккаунт и стоимость рядом

Показано: 52

ИнструментПлатформаТипПрименениеНужен аккаунтСтоимостьГайдыДата проверки
Chan Xiaohong 蝉小红XiaohongshuСтороннийXiaohongshu post and creator analysis2026.10.28
Huitun 灰豚数据↗XiaohongshuСтороннийCreator and brand analysis; livestream dataSeparate permissions for products for Xiaohongshu and other platform versions.Check data membership costs and creator recruitment and collaboration fees separately.12026.10.28
Juguang 聚光↗XiaohongshuОфициальныйAdvertising campaign management, content distribution, audience targeting and marketing performance analysisA professional account, advertiser eligibility and content review are required. The public cross-border rules direct overseas entities to apply through platform sales or operations. Korean entities must confirm supported regions, industries and documents before applying. Feature access varies by account.Advertising spend depends on the objective, bidding strategy and delivery. Budget and target cost are settings, not promised outcomes. Enterprise professional-account certification is listed at RMB 600 per application and annual review; this is separate from advertising spend. Confirm any deposit or agency fee separately.32026.10.21
Lingxi 灵犀↗XiaohongshuОфициальныйBrand and category search; audience insights; competitor comparisonConfirm the reports and data your account can access in the official workspace.The public overview does not establish a single fee schedule. Ask about the access scope and terms that apply to your account.12026.10.21
Pugongying (Dandelion) 蒲公英↗XiaohongshuОфициальныйCreator collaboration, orders, note and live-stream performance managementBrands need business Professional Account verification; agencies need partner onboarding and brand authorisation. Personal stores have a separate affiliate-commerce permission route after onboarding.Distinguish between creator collaboration fees and costs by transaction method, and check the latest service fees and cancellation conditions on the order screen.52026.10.21
Qianfan 千帆↗XiaohongshuОфициальныйMerchant back office: sales, traffic and product dataBusiness and brand requirements vary by store type and product category. The guidance for individual stores specifies mainland China identity-document requirements.Check deposits and service fees for your store type and product category.12026.10.21
Qianfan Promotion (formerly Chengfeng) 千帆推广↗XiaohongshuОфициальныйProduct and livestream ad campaignsLog in to check whether your store and products are eligible for advertising.Track the ad budget and actual media spend separately from store fees.12026.10.21
Qiangua 千瓜数据↗XiaohongshuСтороннийBrand and category trends; creator analysis; sponsored postsCheck the scope of use and data rights for each membership plan.Check the fees and data access or export limits in the selected membership plan.12026.10.21
Shutiao 薯条XiaohongshuОфициальныйPaid post promotion and engagementAvailability varies depending on the app and post status.Shutiao is a paid promotion feature. Check minimum spend, coupons and available options in the app when placing an order.12026.10.21
Xinhong (NewRank) 新红数据↗XiaohongshuСтороннийPost, creator and brand rankings; keyword trendsCheck registration/login and permissions for each membership plan.Check the latest membership conditions according to the data access, monitoring and exports.12026.10.04
Baiying (Ocean Engine) 巨量百应↗DouyinОфициальныйCreator-commerce (带货) matchingCheck accounts and product selling permissions for each role, such as seller, creator, or institution.Check and budget product commissions and transaction/service charges separately from content production costs.12026.10.31
Chanmama 蝉妈妈↗DouyinСтороннийLivestream commerce, product and creator dataCheck which features your membership plan includes.Check the plan, data access and download terms.42026.10.31
Douchacha 抖查查↗DouyinСтороннийLivestream, product and account dataCheck data access by membership plan and feature.Check the membership plan and conditions for data provision/file or API use.2026.10.31
Douyin E-commerce Compass 抖音电商罗盘↗DouyinОфициальныйStore, product, live sales data, market rankingCheck account roles for stores, creators, and organizations and permissions for each product version.Check the features and activation conditions for each version in the official comparison and consultation guide.12026.10.28
Feigua 飞瓜数据↗DouyinСтороннийLive, short form, product ranking, influencer analysisCheck viewing and analysis permissions by platform version and membership level.Check membership package and viewing/export conditions.12026.10.31
Kaogujia 考古加↗DouyinСтороннийCreator and livestream-commerce dataCheck access and membership permissions for the web, app and mini-program versions.Check current trial terms, membership permissions and prices on the official sign-up page.12026.10.31
Ocean Engine 巨量引擎↗DouyinОфициальныйIntegrated advertising platform for Douyin and Jinri ToutiaoConfirm advertiser eligibility and the rules for your business category and ad creative.Distinguish between media costs and agency/production costs and check the billing conditions for the account.22026.10.28
Ocean Engine Trend Insight 巨量算数↗DouyinОфициальныйKeyword and brand search indices (抖音指数), related terms and audience distributionOn 2026-10-28, the former address (trendinsight.oceanengine.com) displayed a notice that Ocean Engine Trend Insight has been upgraded to Douyin Index, then redirected to the Douyin Creator Center (creator.douyin.com) login page.Check each menu’s current pricing and access scope; do not assume all data is free.12026.10.28
Qianchuan (Ocean Engine) 巨量千川↗DouyinОфициальныйE-commerce ad campaigns (live/short form)Check account/product/brand advertising eligibility and store-related conditions.Separate advertising media costs from e-commerce fees and coupon costs.12026.10.31
Xindou (NewRank) 新抖↗DouyinСтороннийAccount, video and livestream rankingsCheck the data included in your membership plan and any account-linking requirements.Check viewing, monitoring, and export permissions and the latest membership conditions.2026.10.04
Xingtu (Ocean Engine) 巨量星图↗DouyinОфициальныйCreator discovery, rates, performance and collaboration ordersCheck entry requirements and permissions for your role: brand, agency, creator or MCN.Check the creator quote and platform costs and tax conditions by transaction method.12026.10.28
Yuntu (Ocean Engine) 巨量云图↗DouyinОфициальныйBrand audience assets (5A audiences) and competitor-brand analysisAvailable features depend on the product version and account permissions.Confirm opening, contract, and data scope with an official representative.12026.10.28
NewRank 新榜↗WeChatСтороннийWeChat Official Account and Channels rankings; cross-platform rankingsCheck account access, membership plans and business-service terms for each product.Request a quote for enterprise services and individual data products.12026.10.04
Qingbo Intelligence 清博智能↗WeChatСтороннийWeChat Official Account and public-opinion monitoringCheck each product’s data-collection scope and business or membership permissions.Check contracts and trial terms separately for index access and business reputation-monitoring services.12026.10.04
Tencent Ads 腾讯广告↗WeChatОфициальныйAd campaigns on WeChat and QQConfirm advertiser or service-provider account eligibility, business-category requirements and integration permissions.Distinguish between advertising media costs and production, agency, and data connection costs.32026.10.04
WeChat Index 微信指数WeChatОфициальныйKeyword search/mention indexCheck that WeChat Index is available in your app and that you are signed in.Check the scope and terms of use of the current app screen.12026.10.04
Xigua 西瓜数据↗WeChatСтороннийWeChat Official Account analysis and advertising ratesCheck account and service permissions and what each advertising collaboration includes.Check data service, content collaboration, and execution costs separately.12026.10.04
Alimama 阿里妈妈↗Taobao · TmallОфициальныйAdvertising products including 万相台, and 达摩盘 audience (人群) analysisConfirm the seller or advertiser account requirements for each product.Keep media spend separate from audience-analysis services and agency fees.22026.11.04
Business Advisor (Shengyi Canmou) 生意参谋↗Taobao · TmallОфициальныйStore, category and competitor data12026.10.04
Mojing Market Intelligence 魔镜洞察↗Taobao · TmallСтороннийEstimated category and brand sales trendsCheck the platform, country, category scope and data permissions for each product.Ask what the contract includes for SaaS access, reports and custom analysis.12026.11.04
Weibo Ads (Super Fensitong) 微博广告↗WeiboОфициальныйAd campaigns and audience targetingThe official help centre explains how to apply through the web dashboard or the @微博广告 account in the app.Check current account-funding rules, media charges and ad-product fees.32026.10.04
Weibo Index 微博指数↗WeiboОфициальныйKeyword interest trendsCMB confirmed the notice suspending the web service. Check the actual mobile service for current availability.Check the usage conditions of the current mobile screen.12026.10.04
JD Jingzhuntong 京准通↗JD.comОфициальныйJD.com advertising campaignsConfirm that your advertiser account, business category and seller or brand credentials qualify.Check billing and budget rules for each ad product. Keep agency and production fees separate.22026.11.04
JD Shangzhi 京东商智↗JD.comОфициальныйStore and category dataUse your JD.com account to subscribe through the 京麦 service marketplace.Software costs can be found on the Subscriptions page of the Services Marketplace.12026.11.04
Bilibili Huahuo 花火↗BilibiliОфициальныйCreator collaboration on BilibiliSign in with Bilibili, a phone number or email and connect the relevant work account. Check entry requirements for your role.Confirm creator production fees, platform fees and payment terms before commissioning content.22026.10.04
Huoshaoyun 火烧云数据↗BilibiliСтороннийBilibili creator and video analysisCheck membership permissions and the data included in each product.Ask about current fees for data access, monitoring and corporate services.12026.10.04
Feigua Kuaishou 飞瓜快手↗KuaishouСтороннийKuaishou livestream and creator dataCheck products and membership levels by platform.Check membership, data access and export terms for the Kuaishou version.12026.10.04
Kuaishou Cili Juxing 磁力聚星KuaishouОфициальныйcreator collaboration platformConfirm account eligibility and brand authorisation for your role.Check creator quotes, settlement methods and platform fees in the terms for the collaboration.12026.10.04
Kuaishou Magnetic Engine 磁力引擎↗KuaishouОфициальныйKuaishou’s advertising platformCheck the advertiser account/industry qualifications for the selected advertising product.Manage media spend, production fees, agency fees and sales-related costs as separate budget items.22026.10.04
China Customs Enterprise Credit Platform 中国海关企业进出口信用信息公示平台↗Проверка партнёровОфициальныйCustoms credit status of importers and brokers, certified and dishonest lists, cross-border e-commerce companiesOn 2026-10-19 the home page and search box opened from a South Korean IP address. Searches require a verification code.The home page lists no fees.22026.10.19
China Enforcement Information Disclosure 中国执行信息公开网↗Проверка партнёровОфициальныйCheck whether a party failed to comply with court judgments (失信被执行人, 限制消费人员)On 2026-10-19 a South Korean IP address received a 403 error (geographic block). Searches may need a network inside China.Fees could not be checked because access from South Korea was blocked.12026.10.19
China Judgments Online 中国裁判文书网↗Проверка партнёровОфициальныйSearch civil, administrative and enforcement judgments involving a counterpartyOn 2026-10-19 the home page and help page opened from a South Korean IP address. According to the official help page, saving, downloading and feedback require login.Neither the help page nor the home page lists fees.12026.10.19
China Trademark Search (CNIPA) 中国商标网 商标查询↗Проверка партнёровОфициальныйWhether a brand name or logo has been filed or registered in China, and by whomOn 2026-10-19 the search notice page opened from a South Korean IP address; the online search step redirected to the CNIPA public service platform login (sso.cnipa.gov.cn).The search notice page shows no fees. Check account requirements on the public service platform.12026.10.19
Credit China 信用中国↗Проверка партнёровОфициальныйAdministrative penalties and licences, credit reports and sector disclosure listsOn 2026-10-19 the home page, search and disclosure menus opened from a South Korean IP address.Check the 信用报告 section for the conditions that apply to credit reports.22026.10.19
National Enterprise Credit Information Publicity System 国家企业信用信息公示系统↗Проверка партнёровОфициальныйCompany registration records, abnormal-operation list and serious-violation listOn 2026-10-19 the home page and search box opened from a South Korean IP address. Follow any extra verification step shown when opening detailed records.The home page shows no fee for registry searches.62026.10.19
NMPA Cosmetics Registration Search 国家药监局数据查询↗Проверка партнёровОфициальныйSpecial-use cosmetic registrations, general cosmetic filings, new ingredients and manufacturersOn 2026-10-19 the data search and the imported general-cosmetics search opened from a South Korean IP address. Searches require a verification code.The search pages list no fees.32026.10.19
QCC Global (Qichacha) 企查查 海外版↗Проверка партнёровСтороннийEnglish company reports, ownership and relationship maps, KYC/KYB checksOn 2026-10-19 qcc.com redirected a South Korean IP address to qcckyc.com via an overseas-use notice. The same day, Tianyancha, Qixinbao and Aiqicha showed notices that access from outside mainland China is not supported.Reports are bought individually and the platform is sold through demos. Check prices on the official site.22026.10.19
Baidu Guanxingpan 百度观星盘↗Другие платформыОфициальныйBaidu advertising and data analysisCheck your Baidu marketing account and the data and product permissions it provides.Ask an official representative about current activation costs and the data included.12026.11.04
Baidu Index 百度指数↗Другие платформыОфициальныйSearch indices and audience characteristicsLog in to check which keywords and reports your account can access.Check the current official screen for costs related to features and new keywords.32026.10.04
Diandian 点点数据↗Другие платформыСтороннийApp and game market analysis, comparison of competing appsCheck membership permissions and which corporate sub-accounts are included.Paid memberships and upgrades provide different access levels. Check the official page for current fees and trial permissions.2026.11.04
Qimai 七麦数据↗Другие платформыСтороннийApp-store data and ASO researchCheck what your login, membership and selected product allow you to view.Separate costs for data membership and keyword promotion services.2026.11.04
TopKlout 克劳锐↗Другие платформыСтороннийCreator rankings and industry reportsCheck which reports are public and which datasets or custom services require a contract.Check costs against the scope of public materials, custom research and consulting you need.2026.11.04

Стоимость с пометкой «Примечание» официально не проверена. «Проверено» — последняя дата, когда CMB открывал официальный сайт.

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