Xiaohongshu · Official tool
Qianfan Promotion (formerly Chengfeng) 千帆推广（原乘风）
Qianfan Promotion, formerly Chengfeng, is Xiaohongshu’s e-commerce advertising service for product and livestream sales. Its current official name is 千帆推广.
01 · Overview
Platform overview
The former 乘风 address now redirects to 千帆推广. This store-focused marketing service supports advertising for product and livestream sales. Distinguish that purpose from Juguang’s broader brand-interest and lead-generation advertising.
02 · Features
Main features and applications
01
E-commerce promotion
Review advertising objectives with a focus on product and live sales.
02
Account linking
Check the connection/permissions of the store and advertising account.
03
Official operation information
Read the latest 千帆推广 help for features and campaign requirements.
03 · Applications
Who it serves and how to use it
For Xiaohongshu merchant and e-commerce teams seeking product and livestream sales traffic.
CMB’s practical advice
The service’s name and features have changed. Follow the latest 千帆推广 help when planning campaigns.
Before using the results
| Task to define | Product and livestream ad campaigns |
|---|---|
| Interpretation limit | The service’s name and features have changed. Follow the latest 千帆推广 help when planning campaigns. |
04 · Workflow
A practical workflow
- 1Prepare store/product
- 2Check advertising account/permissions
- 3Select sales target and creative
- 4Execute
- 5Compare order/advertising indicators
CMB suggests this workflow. Check current menus and permissions in the service itself.
What to prepare and retain
Prepare product and live-stream advertising using current Qianfan Promotion guidance reached through the former Chengfeng address. Distinguish it from Juguang’s brand-interest and enquiry advertising.
Check product and store eligibility, creative and order criteria, then record attributed outcomes separately from all orders.
CMB practical guidance. These preparation steps are not promises of product access or campaign performance.
05 · Conditions
Access and costs
| Account & access | Log in to check whether your store and products are eligible for advertising. |
|---|---|
| Costs & coverage | Track the ad budget and actual media spend separately from store fees. |
06 · Guides
Guides & articles
No separate CMB guide has been published for this tool yet.
07 · Sources
Sources and references
- Official product and service information ↗ chengfeng.xiaohongshu.com
- Official help/reference material ↗ chengfeng.xiaohongshu.com
Sources reviewed: public official product information and help · Review date 2026.10.04
Service information and CMB’s recommendations are labelled separately. CMB has not reviewed members-only data or tested campaign performance firsthand.