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Advisory

Double 11 tracker 2026

Double 11 dates, rules and data by platform

To 11 NovemberD-12026.11.11
Platform events running2
Next dateD-1Double 11 (双11) shopping festival
Related briefs28Last 75 days

Dates

  1. Past
    Kuaishou Double 11 pre-sale startsPer Nandu report via East Money
  2. Past
    Xiaohongshu Double 11 live-stream week startsPer Nandu report via East Money
  3. Past
    JD.com Double 11 in-stock sale starts (20:00 China time)Per Nandu report via East Money
  4. On now
    WeChat Shop Double 11 sale periodPer 100EC summary, 28 Sep 2026
  5. Past
    Tmall Double 11 pre-sale deposits open (20:00 China time)Per Ebrun report, 25 Sep 2026
  6. On now
    Douyin Mall Double 11 sale period (ends 11 Nov, 24:00)Per Ebrun report
  7. Past
    Tmall Double 11 main sale starts (20:00 China time)Per Huanqiu report
  8. D-1
    Double 11 (双11) shopping festivalAnnual online shopping festival
  9. D-3
    Pinduoduo Double 11 price protection endsPer Pinduoduo merchant notice
  10. D-3
    Tmall Double 11 endsPer Tide News (潮新闻) report
  11. D-5
    Kuaishou 11.11 short-video contest endsPer 100EC report on Kuaishou E-commerce contest

By platform Briefs on each platform's rules and data

Xiaohongshu 2

Xiaohongshu REDone: 60% of 11.11 picks set by taste judges10.24Xiaohongshu 11.11: co-funded coupons target ‘friendly’ merchants10.17

Douyin 9

Douyin 11.11 beauty data: Guangzhou holds five of the ten fastest-growing clusters, concealer sales up 96%11.09Singles Day 2026 platform guide for foreign brands: Tmall, JD, Douyin10.30Singles Day 2026 dates: Tmall, JD and Douyin (as of the final days, 7-11 Nov)10.30Douyin 11.11 bestseller lists: Helena Rubinstein tops skincare10.26Douyin 11.11 opening: sellers passing RMB 100m via coupons up 200%10.24

Tmall · Taobao 12

Tmall 11.11 rankings at 75 hours: Proya leads beauty, Adidas tops RMB 200m in an hour11.04Tmall Global at 11.11: 50-plus import brands clear origin checks for its sourcing badge11.03Singles Day 2026 platform guide for foreign brands: Tmall, JD, Douyin10.30Singles Day 2026 dates: Tmall, JD and Douyin (as of the final days, 7-11 Nov)10.30Tmall 11.11 government vouchers: 11 provinces offer up to 25% off10.28

JD.com 4

JD.com 11.11 halfway results: 150 million service orders, 7,472 new stores11.03Singles Day 2026 platform guide for foreign brands: Tmall, JD, Douyin10.30Singles Day 2026 dates: Tmall, JD and Douyin (as of the final days, 7-11 Nov)10.30JD.com 11.11: service orders up more than 130% in first week10.21

All related briefs

Douyin 11.11 beauty data: Guangzhou holds five of the ten fastest-growing clusters, concealer sales up 96%Data · 2026.11.09 · Southern Metropolis Daily (南方都…Beijing bars platforms from forcing 11.11 discounts or below-cost sales on merchantsPolicy · 2026.11.06 · Beijing Municipal Administration …Singles Day 2026 sales pass RMB 1 trillion by 31 October, Syntun estimates; beauty takes 8.0%Data · 2026.11.05 · 100EC (网经社)Tmall 11.11 rankings at 75 hours: Proya leads beauty, Adidas tops RMB 200m in an hourData · 2026.11.04 · Ebrun (亿邦动力)JD.com 11.11 halfway results: 150 million service orders, 7,472 new storesData · 2026.11.03 · Ebrun (亿邦动力)Tmall Global at 11.11: 50-plus import brands clear origin checks for its sourcing badgePlatform Rules · 2026.11.03 · Xinwen Chenbao (新闻晨报)Singles Day 2026 platform guide for foreign brands: Tmall, JD, DouyinPlatform Rules · 2026.10.30Singles Day 2026 dates: Tmall, JD and Douyin (as of the final days, 7-11 Nov)Platform Rules · 2026.10.30China 11.11 shopper survey: buyers plan to use 2.9 platforms, down 0.8Data · 2026.10.29 · iResearch (艾瑞咨询)Tmall 11.11 government vouchers: 11 provinces offer up to 25% offNews · 2026.10.28 · Chao News (潮新闻)Alimama AI targeting at 11.11: Proya audience ROI tops 13Cases · 2026.10.28 · Ebrun (亿邦动力)Tmall 11.11 food and drink: 260-plus flagship stores double salesData · 2026.10.28 · Ebrun (亿邦动力)Tmall 11.11 brand rankings: Proya leads beauty, Bosideng womenswearData · 2026.10.27 · Ebrun (亿邦动力), via Sina TechDouyin 11.11 bestseller lists: Helena Rubinstein tops skincareCases · 2026.10.26 · 100EC (网经社)Xiaohongshu REDone: 60% of 11.11 picks set by taste judgesPlatform Rules · 2026.10.24 · Ebrun (亿邦动力)Douyin 11.11 opening: sellers passing RMB 100m via coupons up 200%Data · 2026.10.24 · Douyin E-commerce (抖音电商)Douyin 11.11 first day: high-end beauty sales up 196%Data · 2026.10.23 · PingWest (品玩)Fliggy 11.11: tour packages up nearly 100%, park tickets over 200%News · 2026.10.22 · Tripvivid (执惠) citing Fliggy (…Jia Nailiang on Douyin: RMB 570 million in 11.11 first-day salesCases · 2026.10.22 · 100EC (网经社)Ningbo cross-border 11.11: 6.4 million beauty items stockedData · 2026.10.22 · Yongpai (甬派) / cnnb.com.cn (中…Tmall 11.11 opening: 124 brands pass RMB 100 million in four hoursData · 2026.10.22 · NetEase Tech (网易科技)JD.com 11.11: service orders up more than 130% in first weekNews · 2026.10.21 · 100EC (网经社)Tmall 11.11: merchants launching new products up 64%Data · 2026.10.20 · 100EC (网经社)Douyin 11.11 opening days: RMB 10m-plus brand livestreams up 98%Data · 2026.10.20 · Sina Finance (新浪财经)Li Jiaqi 11.11 presale: several items topped 100,000 units in an hourCases · 2026.10.18 · China National Radio (央广网)Douyin 11.11 first day: beauty merchants’ sales up 101%Data · 2026.10.17 · DoNews, reporting Douyin E-commer…Xiaohongshu 11.11: co-funded coupons target ‘friendly’ merchantsNews · 2026.10.17 · Ebrun (亿邦动力), via Sina FinanceTmall 11.11 2026: one million brands, main sale starts 20 OctoberNews · 2026.10.16 · Alibaba Group (阿里巴巴)

More practical pages

Singles Day 2026 special2026 dates by platform, GMV history, key trends and points for foreign brands, with sourcesD-1 · 22 sourcesNext week in ChinaEach week: China dates for the week ahead: events, data releases, effective dates, with sourcesIssue 1China marketing guidePlatforms, ad tools, data, regulation and terms on one page52 tools · 143 briefsMonthly consumption dataRetail, cosmetics, online sales and consumer prices by month (NBS)5 seriesXiaohongshu search index changesRisers and fallers among 77 skincare brands since the last check77 brandsThe week on one pageSeven days of briefs, numbers, dates and new reports on one printable page14 this weekTool comparisonPlatform, type, account and cost side by side52 toolsChecklistsPractical checklists citing official rules · tick, print or save as PDF2 listsChina marketing glossaryChinese marketing, regulatory and statistical terms with meanings and official sources33 termsCosmetics regulation timelineNMPA notices and rules with effective dates, in order16 itemsPlatform rule changesRule changes on Xiaohongshu, Douyin, Tmall, JD and Pinduoduo12 items

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