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Advisory

Tmall 11.11 government vouchers: 11 provinces offer up to 25% off

· News · Taobao · Tmall

Gold necklace, compact camera, red skincare bottles and grey athletic shorts on green velvet
Jewellery, a camera, skincare and sportswear laid out on velvet. Image: CMB

Eleven Chinese provinces, regions and cities are issuing government consumption vouchers on Taobao during Tmall’s 11.11 sale, Chao News (潮新闻) reported on 28 October 2026. The vouchers are worth up to 25 percent, can be used nationwide and can be combined with Tmall’s own 11.11 discounts.

Beauty, apparel and gold jewellery are now covered

Besides appliances, home improvement and furniture, the vouchers cover mobile phones, digital products, apparel, beauty, sports and outdoor goods, gold jewellery and pet supplies. Shoppers search “government consumption voucher” in the Taobao app or buy items marked “government subsidy”.

The issuers are Guangdong, Zhejiang, Shanghai, Jiangsu, Shandong, Sichuan, Chongqing, Shaanxi, Jilin, Xinjiang and Ningxia. Chao News said some products were selling at 40 percent off once vouchers and platform discounts were combined.

Zhejiang offers up to 25%, including beauty and mother-and-baby

Maximum government voucher rates on Taobao during Tmall 11.11, selected regions
RegionMaximum subsidyCategories mentioned
Zhejiang25%More than ten categories, including digital products and appliances, beauty, mother and baby
Shanghai20%Includes gold jewellery and designer toys
Guangdong20%Includes gold jewellery and designer toys
Jiangsu15%Mainly appliances and home improvement
Ningxia15%Red wine vouchers
Note: Only the five regions whose rates were reported are listed. Source: Chao News, ‘Available nationwide, wider subsidy categories: 11 provinces and cities issue government vouchers on Tmall’
Zhejiang's government vouchers on Taobao go up to 25%

Unit: %

Maximum subsidy rate during Tmall 11.11 · Source: Chao News, 28 October 2026

View as table
ItemValue
Zhejiang25%
Shanghai20%
Guangdong20%
Jiangsu15%
Ningxia15%

A Proya skincare set fell to RMB 205 with Zhejiang’s voucher

With Zhejiang’s voucher, Proya’s (珀莱雅) Ruby toner and emulsion set cost RMB 205. With Shanghai’s voucher, a pair of lululemon women’s sports shorts cost RMB 348; Chao News said gold jewellery and brands such as lululemon had rarely been part of subsidy schemes before.

Tmall’s 11.11 runs until 13 November. On the first day of its opening phase, 27,681 brands beat their full-day sales from last year and 124 brands passed RMB 100 million, according to Tmall data cited in the report.

Coming up · We may follow up with how voucher-linked categories perform in Tmall’s later 11.11 results.

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