Platform Rules
Official platform rules and ad-tool guides
JD Q2 2026: inventory turnover reached 40.5 days
JD.com, known as 京东 (Jingdong) in Chinese, reported trailing-twelve-month inventory turnover of 40.5 days for Q2 2026, compared with 34.1 for Q2 2025, in its August 13, 2026 results.
China express parcels: 134.06 billion items in January-August 2026
China’s State Post Bureau reported January-August 2026 industry results on September 18.
McKinsey China survey: 81% confidence among policy-aware respondents
McKinsey’s May 7, 2025 survey report draws on a nationwide survey completed at the end of 2024, covering more than 17,000 Chinese consumers.
Pugongying collaboration notes: publication and advertising reviews
Xiaohongshu (小红书) calls its posts 笔记, or notes.
CNNIC: internet use among people aged 60+ reached 53.7%
CNNIC reports that internet use among people aged 60+ reached 53.7% in December 2025, compared with 80.1% for the population overall.
Weixin Q2 2026: Video Accounts time spent grew more than 20%
Tencent distinguishes Weixin from WeChat: they are separate, interoperable services, with Weixin designed for mainland China and WeChat for users elsewhere.
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