Xiaohongshu search index — all skincare brands

Xiaohongshu · monthly search index · checked 2026.09.30Compare the monthly search index of each brand's search keyword.

Korea (20 brands)

Korea brands, monthly search index
Rank	Brand	Keyword	Index
1	Mediheal메디힐 · 美迪惠尔	美迪惠尔	125,578
2	medicube메디큐브 · medicube	medicube	56,794
3	Sulwhasoo설화수 · 雪花秀	雪花秀	46,287
4	BANILA CO바닐라코 · 芭妮兰	芭妮兰	32,696
5	Innisfree이니스프리 · 悦诗风吟	悦诗风吟	30,310
6	The History of Whoo후 · 后	后	24,399
7	Anua아누아 · Anua	Anua	21,333
8	Laneige라네즈 · 兰芝	兰芝	19,840
9	Torriden토리든 · Torriden	Torriden	14,978
10	AHCAHC · AHC	AHC	13,549
11	numbuzin넘버즈인 · numbuzin	numbuzin	12,562
12	Dr.Jart+닥터자르트 · 蒂佳婷	蒂佳婷	11,284
13	Cell Fusion C셀퓨전씨 · 秀肤生	秀肤生	10,821
14	DERMAFIRM더마펌 · 德妃	德妃	9,779
15	THE FACE SHOP더페이스샵 · 菲诗小铺	菲诗小铺	7,760
16	d'Alba달바 · 黛尔珀	黛尔珀	6,485
17	AESTURA에스트라 · 瑷丝特兰	瑷丝特兰	4,651
18	Mamonde마몽드 · 梦妆	梦妆	4,609
19	goodal구달 · goodal	goodal	4,537
20	MISSHA미샤 · 谜尚	谜尚	4,498
No matching brand

China (20 brands)

China brands, monthly search index
Rank	Brand	Keyword	Index
1	Winona위노나 · 薇诺娜	薇诺娜	346,488
2	Grain Rain구위 · 谷雨	谷雨	304,068
3	Comfy커푸메이 · 可复美	可复美	291,596
4	Proya프로야 · 珀莱雅	珀莱雅	229,048
5	Forest Cabin린칭쉬안 · 林清轩	林清轩	164,867
6	Fulljia푸얼자 · 敷尔佳	敷尔佳	157,713
7	UNISKIN유시옌 · 优时颜	优时颜	129,869
8	Pechoin바이췌링 · 百雀羚	百雀羚	110,989
9	KanS한수 · 韩束	韩束	110,135
10	Dr.Yu위쩌 · 玉泽	玉泽	104,687
11	CHANDO쯔란탕 · 自然堂	自然堂	98,909
12	Ximuyuan시무위안 · 溪木源	溪木源	94,797
13	BIOHYALUX룬바이옌 · 润百颜	润百颜	78,121
14	Dr.Alva아이얼보스 · 瑷尔博士	瑷尔博士	57,627
15	Herborist바이차오지 · 佰草集	佰草集	53,042
16	Inoherb샹이번차오 · 相宜本草	相宜本草	50,632
17	Marubi완메이 · 丸美	丸美	40,327
18	HBNHBN · HBN	HBN	38,975
19	Zhuben주번 · 逐本	逐本	30,008
20	Quadha콰디 · 夸迪	夸迪	16,316
No matching brand

United States (19 brands)

United States brands, monthly search index
Rank	Brand	Keyword	Index
1	CeraVe세라비 · 适乐肤	适乐肤	319,350
2	Kiehl's키엘 · 科颜氏	科颜氏	310,228
3	Estée Lauder에스티 로더 · 雅诗兰黛	雅诗兰黛	295,176
4	SkinCeuticals스킨수티컬즈 · 修丽可	修丽可	282,799
5	La Mer라메르 · 海蓝之谜	海蓝之谜	252,333
6	Cetaphil세타필 · 丝塔芙	丝塔芙	175,048
7	Clinique크리니크 · 倩碧	倩碧	81,489
8	Fresh프레쉬 · 馥蕾诗	馥蕾诗	70,366
9	Elizabeth Arden엘리자베스 아덴 · 伊丽莎白雅顿	伊丽莎白雅顿	35,395
10	Neutrogena뉴트로지나 · 露得清	露得清	33,048
11	Origins오리진스 · 悦木之源	悦木之源	31,797
12	Drunk Elephant드렁크 엘리펀트 · 醉象	醉象	27,458
13	Murad뮤라드 · 慕拉得	慕拉得	20,184
14	Paula's Choice폴라초이스 · 宝拉珍选	宝拉珍选	11,821
15	Aveeno아비노 · 艾惟诺	艾惟诺	10,906
16	Peter Thomas Roth피터 토마스 로스 · 彼得罗夫	彼得罗夫	7,609
17	Obagi오바지 · 欧邦琪	欧邦琪	6,591
18	Tatcha타차 · Tatcha	Tatcha	1,646
19	Perricone MD페리콘 MD · 裴礼康	裴礼康	1,130
No matching brand

Europe (18 brands)region

Europe brands, monthly search index
Rank	Brand	Keyword	Index
1	Chanel샤넬 · 香奈儿	香奈儿	1,242,873
2	Dior디올 · 迪奥	迪奥	528,081
3	Clarins클라랑스 · 娇韵诗	娇韵诗	275,370
4	L'Oréal Paris로레알 파리 · 欧莱雅	欧莱雅	261,011
5	Sisley시슬리 · 希思黎	希思黎	198,839
6	Lancôme랑콤 · 兰蔻	兰蔻	173,881
7	Helena Rubinstein헬레나 루빈스타인 · 赫莲娜	赫莲娜	157,324
8	Guerlain겔랑 · 娇兰	娇兰	153,379
9	La Roche-Posay라로슈포제 · 理肤泉	理肤泉	149,538
10	Eucerin유세린 · 优色林	优色林	80,513
11	Avène아벤느 · 雅漾	雅漾	73,634
12	La Prairie라프레리 · 莱珀妮	莱珀妮	57,320
13	Caudalie꼬달리 · 欧缇丽	欧缇丽	51,325
14	Bioderma바이오더마 · 贝德玛	贝德玛	49,700
15	Valmont발몽 · 法尔曼	法尔曼	41,361
16	Vichy비쉬 · 薇姿	薇姿	31,429
17	Biotherm비오템 · 碧欧泉	碧欧泉	31,254
18	Augustinus Bader어거스티누스 바더 · Augustinus Bader	Augustinus Bader	881
No matching brand

77 selected brandsChecked 2026-09-30 · sheet column 09.28Monthly index of the registered keyword · not sales, market share or weekly changeSource sheet

What is this index?

The monthly search index shown by Xiaohongshu's ad tool Juguang (聚光) keyword planner for one registered keyword per brand, exact match. Ranks are among brands registered in the same group.

Not sales, market share, conversion or awareness.
Country/region is brand origin, not searcher location. Europe is a region.
It covers the whole brand keyword, not skincare-only demand.
Bars show each brand relative to its group leader; do not compare bar lengths across groups.
The weekly trend line appears once there are 2+ real weekly lookups. The 09.21 column was a copy of the 09.30 lookup and is excluded.

Read the full methodology