Every category in Douyin Mall’s year-end sale will carry the same 15 percent instant discount, and merchants will fund all of it. Douyin E-commerce (抖音电商) opened sign-ups for the 2026 Douyin Mall Year-end Carnival (抖音商城年终狂欢季) at 14:00 on 12 November, publishing the recruitment rules an hour later.
Douyin says the schedule for each mechanic will be posted in the merchant back end, under the official promotion sign-up system, and that timings may still be adjusted.
Shops need an experience score of at least 70
The sale is open to Douyin mini-shop merchants, Douyin Global Purchase (抖音电商全球购) cross-border sellers and creators who meet the basic conditions. Personal shops are excluded, as are shops that chose to operate only on Douyin Lite (抖音极速版).
The main entry bar is the merchant experience score (商家体验分). Shops in the formal stage need a seven-day average of 70 or more, and shops in the growth stage need a score of at least 70. Merchants admitted under the “zero-yuan entry” (0元入驻) scheme must first pay their deposit in full.
A shop’s record also counts, and so does the record of any linked shop. A history of penalties for counterfeits, brand-confusing listings, improper gains, pricing violations or fake transactions rules a shop out. Douyin adds that some categories may set extra conditions on score, shop type or trading history.
Products are screened on three 30-day measures. The product return rate, the return rate linked to shipping and logistics, and the negative-review rate must each sit at or below the threshold for the product’s category.
A 15% cut on every unit, with no ceiling
Merchants choose one of two merchant-funded mechanics for each product. The platform recommends the “instant discount” (立减折扣), set at 15 percent for all categories. The optional alternative is a “single-item price cut” (一件直降), shown to shoppers as a sale price on the product page.
| Purchase | Event price | Discount paid by merchant | Price to shopper |
|---|---|---|---|
| One unit | RMB 100 | RMB 15 | RMB 85 |
| Two units | RMB 200 | RMB 30 | RMB 170 |
Shoppers do not need to reach a basket threshold. The instant discount can be combined with single-item markdowns, shop-level offers such as spend-and-save deals and coupons, creator coupons and platform coupons. It cannot be combined with flash-sale prices, “super value” (超值购) prices or one-fen deals (1分购).
Orders that receive a trade-in (以旧换新) subsidy can also take the instant discount, though not red packets or points. On top of what merchants give up, Douyin says it will issue platform vouchers and extra subsidies to shoppers and settle the subsidy amounts with merchants.
Prices are checked back to 5 November
Merchants that want the sale’s badges and extra exposure face two price tests. The registration price cannot exceed the lowest listed price for the same item, or the same item in the same shop, during the price-check period. The estimated final price after general discounts cannot exceed the lowest such price across the shop and its linked shops.
That check period started at 00:00 on 5 November 2026, a week before sign-ups opened, and runs into December. Douyin warns against inflated list prices, invented original prices and raising prices ahead of the promotion. Products that later fail the checks can lose resource support or be removed from the event.
Merchants can also opt into long-term registration. Products enrolled this way are carried into this sale and later official Douyin promotions at the registered price, provided the shop still qualifies.
Registered products must ship free; delivery deadlines stay the same
| Requirement | Rule during the sale |
|---|---|
| Free shipping | Required for delivery addresses in China, excluding Inner Mongolia, Gansu, Qinghai, Ningxia, Xinjiang, Tibet, Hainan, Hong Kong, Macau and Taiwan |
| Shipping time | Products using the instant discount or single-item price cut are assessed under the everyday shipping rules, with no special change |
| After-sales response time | Same as the everyday after-sales standard |
Two livestream programmes for creators and category sellers
Creators face their own conditions. They may have no more than four false-advertising violations in the past 30 days and no serious violations such as selling banned or counterfeit goods.
The “Super Value Squad” livestream rooms (超值天团直播间) are aimed at qualifying creators, who may receive traffic support or subsidies. The category-focused “Super Value Category / 10,000-Store Deals” rooms (超值品类/万店钜惠直播间) cover both merchants and creators, with operational support tied to incremental settled GMV on event products.
Both programmes require participants to confirm session details and stock three days before going live. Those that miss the deadline can lose their place.
Coming up · We may follow up once Douyin publishes the event dates and any category-specific entry conditions.
