Plattformregeln
Offizielle Plattformregeln und Leitfäden zu Werbetools
Douyin verzichtet ab 11. November auf Registrierungsnachweis für Händler farbiger Kontaktlinsen
Die überarbeitete Douyin-Regel für Beauty-Medizinprodukte streicht den Nachweis der Online-Vertriebsregistrierung für Händler von farbigen Kontaktlinsen und Epiliergeräten; das Inkrafttreten wird für den 11. November erwartet.
NMPA cosmetics search (国家药监局数据查询) start: special vs ordinary
China's NMPA data search site (datasearch.nmpa.gov.cn) lets anyone look up special cosmetics registrations by product name, registrant or certificate number without logging in, while ordinary cosmetics filings sit on a separate site (hzpba.nmpa.gov.cn) that asks for a verification code.
Qichacha (企查查) in English: qcc.com and QCC Global (qcckyc.com) compared
Qichacha (企查查) runs two sites: the Chinese qcc.com for company, owner and risk searches, and the English QCC Global (qcckyc.com) from Singapore with free company search, paid KYC reports, AML screening and monitoring.
GSXT (国家企业信用信息公示系统) intro: legal basis and credit repair rules
GSXT is run by China's market regulator under the enterprise disclosure regulations; since 25 December 2025, negative records are classed as minor, general or serious and stay public for three months to three years.
GSXT (国家企业信用信息公示系统) metrics: reading the 12 licence fields
A GSXT company page shows 12 business licence fields without logging in; companies publish annual reports between 1 January and 30 June, and choose whether to disclose their financial figures.
Baidu Keyword Planner (关键词规划师): what it shows and who can use it
Baidu Keyword Planner (关键词规划师) is the keyword research tool inside a Baidu search ads account. Baidu's own guides say it suggests keywords with bids, competition level and average weekly searches; without an ad account, Baidu Index shows search trends instead.
Weibo ads: Super Fensitong, Fans Headline and WAX compared
Weibo's ad centre (tui.weibo.com) sells three products: Super Fensitong (超级粉丝通) for targeted in-feed ads, Fans Headline (粉丝头条) for boosting a post or account, and WAX for programmatic buying, plus tools such as Jubaopen for KOL posts and oCPX bidding.
WeChat Ads vs Tencent Ads: how the two official sites fit together
WeChat Ads (微信营销, ad.weixin.qq.com) is the WeChat-only face of Tencent's ad business; Tencent Ads (腾讯营销, e.qq.com) is the umbrella platform where advertisers open an account and buy WeChat placements alongside QQ, Tencent Video, Tencent News and partner apps.
Douyin sets 90-day payout freezes for shops that blur brand identity
Douyin's new rules on brand-confusing listings delist products on a first breach and can close stores and freeze payouts for 90 days.
Two failed repairs mean a swap under Douyin’s draft after-sales rules
Douyin's draft after-sales rules require a replacement after two failed repairs and let buyers claim up to 30% when sellers refuse repairs.
Tmall Global at 11.11: 50-plus import brands clear origin checks for its sourcing badge
For 11.11, Tmall Global expanded its Global Sourcing programme to 50-plus brands and 7,000-plus imported items, each backed by origin and overseas-circulation proof.
GSXT (国家企业信用信息公示系统) start: search by name or credit code
China's national enterprise credit registry searches by company name, Unified Social Credit Code or registration number, shows up to 100 results per fuzzy name search, and checks the abnormal operations and seriously dishonest lists in separate tabs.
Pugongying (蒲公英) intro: nine deal models, who sets prices and fees
Pugongying runs nine deal models, from creator-priced custom and batch orders to brand-priced testing calls, commission and ad-spend-sharing deals, and celebrity packages that guarantee impressions for RMB 90,000 to 300,000.
Singles Day 2026 platform guide for foreign brands: Tmall, JD, Douyin
Singles Day 2026 platform guide for foreign brands: Tmall, JD, Douyin
Singles Day 2026 dates: Tmall, JD and Douyin (as of the final days, 7–11 Nov)
Singles Day 2026 dates: Tmall, JD and Douyin (as of the final days, 7–11 Nov)
Tmall new-seller policy: 90-day commission refund, 2-year support
Tmall's Q4 2026 policy refunds 90 days of commission for new merchants joining by 31 December and extends priority support to two years.
Pugongying (蒲公英) metrics: medians, follower ratios and cost per read
Pugongying shows creator performance as medians rather than averages, measures follower ratios over the past 28 to 30 days and calculates estimated cost per read by dividing the rate by the organic read median.
Douyin GI badge rules: shops need a 75-point experience score
Douyin's new rules award a 'GI certified' badge to food shops with registered geographical indications, experience scores of 75 or more and a supplier letter.
Douyin platform subsidy rules: partial refunds forfeit the top-up
Douyin's new rules apply its Platform Top-up subsidy automatically to tagged SKUs and return it only when a whole order is refunded during the event.
Pugongying (蒲公英) start: verify a pro account, RMB 600 review fee
Pugongying has no separate sign-up: brands log in once their Xiaohongshu professional account passes a RMB 600, non-refundable review, then top up and invite creators.
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