Douyin E-commerce (抖音电商) has published general rules for its Platform Top-up (平台加补) price subsidy, posted in its seller learning centre on 28 October 2026. The subsidy applies automatically to tagged products in Douyin Shop and Douyin Global, and shoppers get it back only if the whole order is refunded while the event is still running.
Partial refunds mean the subsidy is not returned
Under the refund clause, an order with one subsidised item gets its top-up back only after a full refund. If only part of the amount is refunded, the subsidy is not returned.
Where an order contains several subsidised items, every one of them must be fully refunded for the top-up to be returned. Returning only some items, or part of the money, forfeits it, and so does a refund completed after the event has ended.
The top-up is applied per SKU, with no coupon to claim
Douyin describes the Platform Top-up as a product price subsidy offered by the Douyin Shop (抖音小店) and Douyin Global (全球购) platforms. Shoppers who see the Platform Top-up label in livestreams, search, the mall, product pages or the basket receive it when they order, with no need to claim or redeem a coupon.
The subsidy works at the level of a single SKU. Only some variants of a product may carry it, and a product, variant or order page without the label does not qualify. Shoppers can see the subsidy amount on the order details page.
Costs may be shared by Douyin, merchants and creators
The rules classify the Platform Top-up as a cross-store discount tool, funded by the platform, merchants or creators (达人), either alone or together. How it combines with other discounts follows Douyin’s separate Marketing Discount Stacking Rules (营销优惠叠加规则), and the checkout system calculates the best permitted combination automatically.
Douyin may change which products qualify and how much they receive. The factors it lists include a merchant’s operations and order fulfilment, product quality and price, after-sales service and user experience, event schedules, risk control, and legal and regulatory requirements. What appears on the page is final.
| Item | Rule |
|---|---|
| Platforms | Douyin Shop, Douyin Global |
| Where the label appears | Livestreams, search, mall, product pages, basket and other channels |
| Unit | Single SKU; only labelled variants qualify |
| How shoppers get it | Applied automatically at order; no claiming or redemption |
| Who funds it | Platform, merchants or creators, alone or jointly |
| Stacking | Marketing Discount Stacking Rules; system picks the best combination |
| Refunds | Returned only after a full refund of all subsidised items, completed during the event |
| Other limits | No cash-out or transfer; not usable for shipping, tax or insurance; minimum payment RMB 0.01; no invoice for the subsidised amount |
| Precedence | Event- or app-specific rules prevail where they differ |
Shoppers pay at least RMB 0.01 even if the subsidy exceeds the order
The top-up cannot be withdrawn as cash or transferred, and it cannot be used against shipping fees, taxes or insurance. If the subsidy is larger than the order value, the shopper still pays at least RMB 0.01, and the subsidised amount cannot be invoiced.
These are general rules. Individual events and apps may set different terms, and where they differ, the event rules prevail.
One device, one account for each user
Douyin treats accounts as the same user if any identity detail matches or is similar, including the phone number, device, withdrawal or payment account, or delivery address. One device may be used by only one account, and one account on only one device.
Banned methods include unofficial clients, emulators, plug-ins and group-control tools, multiple accounts, altered location or device data, and trading accounts or benefits. Douyin may cancel orders, claw back discounts, restrict log-ins and withdrawals, or ban accounts.
Douyin may also amend the rules for operational, maintenance or regulatory reasons, announcing changes on the rules page, by in-app message or by pop-up. Changes take effect from the time stated in the notice, or on publication if none is given.
Coming up · We may follow up with Douyin’s Marketing Discount Stacking Rules and how its 11.11 discount tools fit together.
