Tmall
Pre-sale from 15 Oct, full sales from 20 Oct. 88VIP members, about 64 million as of June 2026, can choose their coupon value [Alibaba Group]. Media report that cross-store discounts were dropped in favour of official price cuts of up to 15% [Cailian Press].
JD
Spot sales from 12 Oct. Shoppers get an extra 60-yuan red packet daily, PLUS members get subsidies, and a "buy more, get more back" rebate covers all categories for the first time [Xinhua, JD]. Eligible products are auto-enrolled (no sign-up), per a JD merchant briefing [Jimu News].
Douyin
15 Oct–11 Nov, no pre-sales. Merchants pick one discount type: an instant 15% off the registered price, or a direct price cut they set themselves. Platform coupons are also handed out in other ByteDance apps such as Doubao and Toutiao [Xinhua, Douyin].
For foreign brands
Douyin’s product discounts are merchant-funded, so recheck margins [Xinhua, Douyin]. Third-party sales figures (Chanmama, Feigua) are estimates; don’t use them as reported sales in internal results.
How to read Chanmama data → Chanmama guide
Key dates by platform → Singles Day 2026 dates
