Guangzhou took five of the ten fastest-growing beauty manufacturing clusters on Douyin during Singles Day (11.11) 2026, according to a report Douyin E-commerce (抖音电商) released on 7 November. The same report put year-on-year growth in average daily sales at 96% for concealer and 88% for pressed powder. The figures below come from Southern Metropolis Daily (南方都市报), which carried the report’s findings on Sohu.
Guangzhou leads the cluster table
The report, titled 2026抖音电商双11产业带美妆个护数据报告, tracks chanyedai (产业带): regional clusters of factories and suppliers that specialise in one product type. Of the ten beauty clusters it singled out for growth, five were in Guangzhou, covering sheet masks, facial serums, facial oils, makeup removers and concealer.
Average daily sales of products from Guangzhou’s sheet-mask cluster rose 51%. Sales from its concealer cluster rose 231%, a figure the report gave as total sales rather than a daily average.
Several smaller production bases also grew quickly. Zhengzhou’s facial-serum cluster was up 198% and Xiamen’s tone-up cream (素颜霜) cluster 139%. Jinhua in Zhejiang, which the report links to perfume, posted 60% growth in perfume and 121% in facial serum. The report also named Qingxian county in Cangzhou as a base for makeup brushes and Pingdu in Qingdao for false eyelashes.
Guangzhou concealer cluster (+231%, total sales) excluded because the basis differs · Source: Douyin E-commerce report, via Southern Metropolis Daily
View as table
| Cluster | Growth |
|---|---|
| Zhengzhou facial serum | 198% |
| Xiamen tone-up cream | 139% |
| Jinhua facial serum | 121% |
| Jinhua perfume | 60% |
| Guangzhou sheet masks | 51% |
Concealer and pressed powder up sharply
Complexion products posted large sales gains. Average daily sales grew 96% for concealer, 88% for pressed powder and 54% for blusher. Setting sprays saw average daily orders rise 63%.
In skincare, average daily orders of facial serums and facial oils rose 29% and 20%. Lotions (乳液) grew more than fourfold, the report said. Pro-Xylane (玻色因) creams, “glass skin” serum masks and coconut-oil amino-acid cleansers were among the products it listed as strong sellers.
Facial cleansing and care (面部洗护) ranked first by sales volume among the eight largest cluster-made beauty categories, followed by perfume and solid perfume, then makeup tools.
Eyelashes, tools and nail kits by order count
Makeup tools added volume. False eyelashes averaged more than 270,000 orders a day, up 16%, and Douyin sold over 100,000 makeup brushes and powder puffs a day. Average daily orders of cotton pads and makeup-removing wipes grew 57%.
At-home manicure products grew quickly as well: average daily sales of gel polish rose 61% and average daily orders of nail tools 132%. Perfume sets grew 62% in sales and 34% in orders, with oriental floral scents and boxed sets selling best.
Order counts, not sales value · Source: Douyin E-commerce report, via Southern Metropolis Daily
View as table
| Category | Growth |
|---|---|
| Nail tools | 132% |
| Setting spray | 63% |
| Cotton pads and wipes | 57% |
| Facial serum | 29% |
| Facial oil | 20% |
| False eyelashes | 16% |
Shanghai tops five categories; more creators pass RMB 5 million
Shanghai was the top-spending city in five categories: facial cleansing and care, face makeup, makeup tools, lip makeup, and perfume and solid perfume. Beijing led orders for eye care, nail products and lip care, while Chengdu ranked third in most categories.
During a beauty category day that Douyin Mall (抖音商城) ran for 11.11, the number of creators whose cumulative sales passed RMB 5 million rose 13%. Average daily sales across the event grew 19% and average daily orders 39%.
| Metric (year on year) | Figure |
|---|---|
| Concealer, average daily sales | +96% |
| Pressed powder, average daily sales | +88% |
| Blusher, average daily sales | +54% |
| Lotion | more than fourfold |
| Guangzhou concealer cluster, sales | +231% |
| Creators above RMB 5 million on the beauty category day | +13% |
