Sales of domestic and outbound tour packages on Fliggy (飞猪), Alibaba’s travel platform, were up nearly 100 percent year on year in its 11.11 promotion as of 21 October, travel trade outlet Tripvivid (执惠) reported. Theme-park and scenic-area tickets rose more than 200 percent, and domestic cruise packages 120 percent.
Theme-park and scenic-area tickets rose more than 200 percent
According to Fliggy figures cited by Tripvivid on 21 October, gross transaction value (GTV) for domestic and outbound tour packages sold so far in the 11.11 promotion was up nearly 100 percent on a year earlier. GTV for theme-park and scenic-area tickets was up more than 200 percent.
Domestic cruise packages, led by Three Gorges cruises on the Yangtze, grew 120 percent. Products built around nature experiences such as desert stargazing, snow, rainforest hiking and lake sightseeing grew nearly 30 percent.
Unit: %
GTV growth, year on year, to 21 October 2026; figures given as 'more than' or 'nearly' are shown at the stated value · Source: Tripvivid citing Fliggy, 21 October 2026
View as table
| Item | Value |
|---|---|
| Theme-park and scenic-area tickets | 200% |
| Domestic cruise packages | 120% |
| Domestic and outbound tour packages | 100% |
| Nature-experience products | 30% |
| Product group | GTV growth, YoY |
|---|---|
| Theme-park and scenic-area tickets | More than 200% |
| Domestic cruise packages | 120% |
| Domestic and outbound tour packages | Nearly 100% |
| Nature-experience products (domestic) | Nearly 30% |
One New Zealand South Island package sold more than 5,000 units
Outbound best-sellers included group tours to New Zealand, with stops at the lone willow in Lake Wanaka and farm sheep-shearing shows, ten-day trips across Turkey from the Aegean to the Mediterranean, and stays on Croatia’s Hvar island.
A single New Zealand South Island package listed by the Shanghai Bohe International Travel (上海薄荷国旅) store on Fliggy had sold more than 5,000 units. The report said cruise and chartered-car trips were also surging, citing examples from glaciers in western Sichuan and Qinghai Lake to tours of Europe, skiing in Gangwon Province in South Korea and Phuket.
Domestic small-group and cruise products drew strong bookings
Domestic best-sellers included multi-night desert packages at Shapotou in Zhongwei, Ningxia, and new private and butler-led tours from the Songtsam (松赞) flagship store across Yunnan, Tibet and Sichuan. Winter small-group tours to Hemu and Sayram Lake in Xinjiang attracted more than 10,000 buyers.
Cruise operators Century Cruises (世纪游轮) and Changhang Culture and Tourism (长航文旅) released new products, with some tickets priced as low as 50 percent of the original fare, according to the report.
Fliggy began preparing non-standard products with merchants in August
Xu Xiang (徐翔), who leads Fliggy’s 11.11 project for holiday products, said more consumers were putting long-tail, non-standard travel products into their 11.11 baskets. Fliggy began analysing market trends and refining products with merchants in August, and ran several rounds of warm-up content from September.
Xu said more new products would go on sale during the promotion, including wilderness tours in Tasmania, combined North and South Island tours of New Zealand, and city-walk packages in Sydney and Melbourne.
Coming up · We may follow up with Fliggy’s full 11.11 travel figures once they are released.
