China’s Ministry of Culture and Tourism (MCT, 文化和旅游部) reported on 9 October 2026 that residents made 826 million domestic trips over the seven-day National Day holiday. Domestic tourism spending reached RMB 738.375 billion, up 4.3 percent on a daily-average basis from 2025.
Daily-average trips and spending increased
According to the MCT, the figures were estimated by its data centre (数据中心). Trips and spending were compared with 2025 on a comparable, daily-average basis (按可比口径（日均）).
Spending grew more slowly than trips. On a simple calculation, spending was about RMB 894 per trip; the MCT did not publish a per-trip figure.
| Measure | Figure | Change (base) |
|---|---|---|
| Domestic trips | 826 million person-times | +6.3% (daily average vs 2025) |
| Domestic tourism spending | RMB 738.375 billion | +4.3% (daily average vs 2025) |
| Spending per trip | About RMB 894 | CMB calculation |
| Inbound visitors | 2.983 million person-times | +6.5% vs 2025; +19.0% vs 2024 (daily average) |
| Night-time visits, national night-time consumption clusters | 107 million person-times | +5.6% year on year |
| Large-scale performances | 180 | Not given |
| Consumer subsidies issued by localities | More than RMB 310 million | Not given |
Unit: %
Change by stated base; trips, spending and inbound on a daily-average basis · Source: MCT, 9 October 2026
View as table
| Item | Value |
|---|---|
| Domestic trips, vs 2025 | 6.3% |
| Domestic spending, vs 2025 | 4.3% |
| Inbound visitors, vs 2025 | 6.5% |
| Inbound visitors, vs 2024 | 19.0% |
| Night-time cluster visits, year on year | 5.6% |
Inbound visitors reached 2.983 million
China received 2.983 million inbound visitor trips over the holiday, the MCT said. On a daily-average basis, that was up 6.5 percent on 2025 and 19.0 percent on 2024.
The release does not break inbound visitors down by country or region, and gives no figure for their spending.
Night-time clusters recorded 107 million visits
National-level night-time culture and tourism consumption clusters (国家级夜间文化和旅游消费集聚区) recorded 107 million night-time visits, up 5.6 percent year on year. The MCT also said 40 percent of tourists took part in “red tourism” (红色旅游) activities, such as visiting revolutionary sites or watching flag-raising ceremonies.
Unit: million person-times
Seven-day National Day holiday 2026 · Source: MCT, 9 October 2026
View as table
| Item | Value |
|---|---|
| Domestic trips | 826.000 million person-times |
| Night-time cluster visits | 107.000 million person-times |
| Inbound visitors | 2.983 million person-times |
Concerts accounted for 125 large-scale performances
China staged 180 large-scale performances over the holiday, including 125 concerts (演唱会) and 55 music festivals (音乐节), according to the MCT.
During the national National Day culture and tourism consumption month, local governments issued more than RMB 310 million in consumer subsidies. The release does not say how the subsidies were split by region or how they were used.
Comparisons use daily averages
- Period: the seven-day 2026 National Day holiday.
- Estimates: MCT data centre.
- Growth in domestic trips, domestic spending and inbound visitors is on a comparable, daily-average basis.
- The 5.6 percent rise in night-time visits is described only as year on year (同比); the release does not say whether it is a daily average.
- All visitor counts are person-times (人次).
Not disclosed in the source
- The length of the 2025 comparison holiday and its absolute figures.
- A breakdown of spending by category, such as lodging, food or shopping.
- Inbound visitors by country or region, and their spending.
- The data centre’s estimation method and sample.
