JD.com shoppers placed 150 million service orders in the first half of its 11.11 festival, from house cleaning and appliance cleaning to health checks and moving, according to halfway results the company released on 31 October 2026. Covering 12 October to 6 p.m. on 30 October, the figures also show more than 20 million AI products sold and 7,472 new JD offline stores taking part for the first time.
Services: home cleaning, repairs and moving lead
Services carry much of the update. Home-service sales rose more than 240 percent year on year, and routine cleaning plus clothing and shoe care grew more than fourfold. Sales of in-home cooking and pet-feeding visits grew more than tenfold.
JD Moving now covers 12 cities, and its orders rose 335 percent. Handyman repair orders grew 452 percent, home renovation sales doubled, and EV charger installation orders rose 86.5 percent. Health-check users rose 190 percent and orders for nurse home visits and hospital escorts rose 230 percent.
Year-on-year growth, 12 Oct 8 p.m. to 30 Oct 6 p.m. Home-service sales: over 240% · Source: Ebrun, JD.com 11.11 halfway results
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| Item | Value |
|---|---|
| Handyman repair orders | 452% |
| Moving service orders | 335% |
| Home-service sales | 240% |
| Health-check users | 190% |
| Home renovation sales | 100% |
More than 4,000 overseas brands doubled sales on JD Worldwide
The results also count brands whose sales doubled. More than 4,000 overseas brands on JD Worldwide (京东全球购), JD’s cross-border import channel, and close to 3,000 brands on JD Health each doubled their sales year on year.
In home appliances and furnishings, more than 1,700 brands doubled sales. Haier, Midea, Hisense, TCL and Xiaomi each passed RMB 1 billion, while Gree, Roborock, Supor, Philips and others passed RMB 100 million. Ordering users at JD Supermarket grew by double digits, and more than 1,000 of its brands doubled sales.
Number of brands whose sales doubled year on year. JD Health: about 3,000; others: more than · Source: Ebrun, JD.com 11.11 halfway results
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| Item | Value |
|---|---|
| JD Worldwide overseas brands | 4,000+ |
| JD Health brands | about 3,000 |
| Home appliance and furnishing brands | 1,700+ |
| JD Supermarket brands | 1,000+ |
Facial skincare among 30 fast-growing fashion categories
JD said 30 fashion categories, including womenswear, menswear, facial skincare, gold, luxury and fishing gear, grew faster than the industry. Some 2,900 small and mid-sized fashion merchants grew sales by more than 200 percent year on year.
Apple, Huawei, Hisense, Bosideng and Feihe were among the brands that launched new products on JD for 11.11. Major new launches in home appliances, beauty and skincare, and personal care grew sales by more than 300 percent.
| Area | Result |
|---|---|
| New offline stores joining 11.11 for the first time | 7,472 |
| Foot traffic at first-time JD MALL and JD appliance stores | Over 6.2 million visits |
| JD Pharmacy foot traffic | Up 255% |
| JD medical aesthetics foot traffic | Up 203% |
| AI products sold | Over 20 million units |
| JoyAvatar digital-human livestreams | Over 9 million hours streamed |
| JD global shipping, 13 countries with upgraded free delivery | Sales up over 300%, ordering users up over 100% |
AI products: smart glasses and AI PCs doubled
AI PCs, AI glasses, AI workstations and AI cameras doubled sales year on year. AI voice recorders, combination steam ovens and electric toothbrushes with AI features grew more than 200 percent, and large-screen AI phones and smart water bottles grew more than fivefold. Humanoid robot unit sales rose 700 percent.
Devices running JD’s JoyInside AI saw active users rise more than 170 percent, with daily conversations per device up 30 percent. More than 100,000 merchants have now used JoyAvatar, JD’s digital-human host.
Coming up · JD.com’s full-period 11.11 results, if released after 11 November.
