Alibaba Group (阿里巴巴) announced the scale and timetable of Tmall’s (天猫) 2026 11.11 Shopping Festival on 15 October 2026 through its newsroom, Alizila. The festival brings together one million global brands and more than 70 million products.
The main sale starts at 8 p.m. on 20 October, after pre-sales from 15 October
According to Alizila, the 11.11 sale begins at 8 p.m. China time on 20 October, with pre-sales opening on 15 October. The article describes record participation of one million global brands and more than 70 million products.
Liu Bo (刘博), President of Tmall, said Tmall flagship stores are “the central platform for brands to seize their biggest growth opportunity of the year”.
88VIP had around 64 million members as of June 2026
Members of 88VIP, which Alibaba calls Tmall’s highest-spending consumer group, receive flexible coupons during the festival. The programme had around 64 million members as of June 2026, up by double digits year on year.
The Qwen shopping assistant compares products and offers virtual try-on
Alibaba connected the Qwen (千问) app to Taobao and Tmall’s entire product catalogue in May. Its shopping assistant helps users compare products, virtually try on clothing and select promotional offers, the company said.
Tmall’s AI Token Center, launched in September, sells token plans from the flagship stores of Alibaba Cloud, Z.ai and MiniMax. Alibaba describes this as a new category for the festival.
Merchants launching new products rose 64 percent year on year
Ahead of 11.11, the number of merchants launching new products on Taobao and Tmall rose 64 percent year on year. Brands are introducing 50,000 hero products and more than 2,000 products exclusive to Tmall.
Some 60,000 merchants will take part in 11.11 for the first time. They include Los Angeles-based ALO, which opened its first online store in China exclusively with Tmall in August. Apple’s foldable iPhone Duo is debuting on Tmall, and platform discounts apply to iPhone 18 Pro purchases.
| Measure | Figure |
|---|---|
| Participating global brands | 1 million |
| Products | More than 70 million |
| Merchants joining 11.11 for the first time | 60,000 |
| Hero products introduced by brands | 50,000 |
| Tmall-exclusive products | More than 2,000 |
| Merchants launching new products, change | +64% year on year |
| 88VIP members (June 2026) | Around 64 million |
