Xiaohongshu · Official tool
Lingxi 灵犀
Lingxi is Xiaohongshu’s official commercial data platform for market, consumer and brand analysis.
01 · Overview
Platform overview
Lingxi’s official overview covers market opportunities, customer needs, target audiences and 种草 measurement at brand and SPU level. Teams use it to connect content planning with marketing-effectiveness analysis.
02 · Features
Main features and applications
01
Market opportunity
Review opportunities from a category entry and demand perspective.
02
Demand and customer analysis
Examine customer needs and target-audience characteristics.
03
Brand and product measurement
Review the direction of content and marketing analysis at the brand and SPU level.
03 · Applications
Who it serves and how to use it
For marketing and research teams setting brand positioning, product messages, campaign audiences and evaluation criteria.
CMB’s practical advice
Record interest, content response and purchases separately to assess the campaign’s role.
Before using the results
| Task to define | Brand and category search; audience insights; competitor comparison |
|---|---|
| Interpretation limit | Record interest, content response and purchases separately to assess the campaign’s role. |
04 · Workflow
A practical workflow
- 1Define the brand/product to analyze
- 2Check category/demand
- 3Review customer characteristics
- 4Establish strategy
- 5Compare before and after campaign
CMB suggests this workflow. Check current menus and permissions in the service itself.
What to prepare and retain
Define the brand, category, content and audience scope to make the Xiaohongshu planning question specific. Confirm analysis availability and period conditions first.
Planning insights and advertising reports serve different roles. After choosing notes, targeting and objectives, review delivery outcomes in the relevant reports.
CMB practical guidance. These preparation steps are not promises of product access or campaign performance.
05 · Conditions
Access and costs
| Account & access | Confirm the reports and data your account can access in the official workspace. |
|---|---|
| Costs & coverage | The public overview does not establish a single fee schedule. Ask about the access scope and terms that apply to your account. |
06 · Guides
Guides & articles
No separate CMB guide has been published for this tool yet.
07 · Sources
Sources and references
- Official product and service information ↗ idea.xiaohongshu.com
Sources reviewed: public official product information and help · Review date 2026.10.04
Service information and CMB’s recommendations are labelled separately. CMB has not reviewed members-only data or tested campaign performance firsthand.