Weibo · Official tool
Weibo Index 微博指数
Weibo Index tracks keyword mentions and interest trends. The official web version has been discontinued; check current mobile availability in the service.
01 · Overview
Platform overview
Weibo’s official guide describes a composite index that weights mentions, reads and engagement. The web service has suspended access for feature improvements and directs users to mobile access. Confirm the current access route before relying on it.
02 · Features
Main features and applications
01
Keyword interest
Explore interest in a topic on Weibo.
02
Changes over time
Compare changes between issues and campaign timings.
03
Mobile use
Check the mobile path of the official web guide.
03 · Applications
Who it serves and how to use it
For researchers referring to historical Weibo interest trends and checking current mobile service availability.
CMB’s practical advice
A weighted index is different from mention counts, search counts and sales. Compare using the same indicator and period.
Before using the results
| Task to define | Keyword interest trends |
|---|---|
| Interpretation limit | A weighted index is different from mention counts, search counts and sales. Compare using the same indicator and period. |
04 · Workflow
A practical workflow
- 1Check the official mobile path
- 2Select keywords
- 3Set period and comparative words
- 4Compare issue time point
- 5Review original post
CMB suggests this workflow. Check current menus and permissions in the service itself.
What to prepare and retain
Set the brand, person or issue and observation period before reviewing changes in attention. A Weibo index does not measure revenue or total Chinese consumer demand.
Review original posts and events around attention spikes to distinguish favourable from unfavourable interest.
CMB practical guidance. These preparation steps are not promises of product access or campaign performance.
05 · Conditions
Access and costs
| Account & access | CMB confirmed the notice suspending the web service. Check the actual mobile service for current availability. |
|---|---|
| Costs & coverage | Check the usage conditions of the current mobile screen. |
06 · Guides
Guides & articles
No separate CMB guide has been published for this tool yet.
07 · Sources
Sources and references
- Official product and service information ↗ data.weibo.com
Sources reviewed: public official product information and help · Review date 2026.10.04
Service information and CMB’s recommendations are labelled separately. CMB has not reviewed members-only data or tested campaign performance firsthand.