Weibo · Official tool
Weibo Ads (Super Fensitong) 微博广告 (超级粉丝通)
Weibo Ads provides official advertising placement and audience targeting on Weibo.
01 · Overview
Platform overview
Weibo describes 超级粉丝通 as targeted advertising based on user characteristics and social connections. Advertisers prepare creatives and performance metrics according to their exposure, traffic or conversion objectives.
02 · Features
Main features and applications
01
Targeted advertising
Deliver brand advertising to prospective customers.
02
Advertising creative
Review formats such as promoted posts and cards against your objective.
03
Data and linkage
Manage performance using provided reports and advertising API.
03 · Applications
Who it serves and how to use it
For advertising teams seeking to build brand interest or drive campaign traffic on Weibo.
CMB’s practical advice
Measure engagement, enquiries and purchases separately when evaluating a campaign.
Before using the results
| Task to define | Ad campaigns and audience targeting |
|---|---|
| Interpretation limit | Measure engagement, enquiries and purchases separately when evaluating a campaign. |
04 · Workflow
A practical workflow
- 1Apply for advertising account
- 2Check industry and creative conditions
- 3Set goals, targets, and budget
- 4Execute
- 5Performance analysis
CMB suggests this workflow. Check current menus and permissions in the service itself.
What to prepare and retain
Document the promoted post, audience, budget, period and outcome metrics. Review Weibo advertising products separately from organic post responses.
Check advertising-use rights, destination pages and account eligibility, then record results using the report definitions.
CMB practical guidance. These preparation steps are not promises of product access or campaign performance.
05 · Conditions
Access and costs
| Account & access | The official help centre explains how to apply through the web dashboard or the @微博广告 account in the app. |
|---|---|
| Costs & coverage | Check current account-funding rules, media charges and ad-product fees. |
06 · Guides
Guides & articles
No separate CMB guide has been published for this tool yet.
07 · Sources
Sources and references
- Official product and service information ↗ developers.biz.weibo.com
- Official help/reference material ↗ kefu.weibo.com
Sources reviewed: public official product information and help · Review date 2026.10.04
Service information and CMB’s recommendations are labelled separately. CMB has not reviewed members-only data or tested campaign performance firsthand.