When a Chinese agency calls itself an “official partner”, you can check it against the partner lookup page each platform runs, using the company’s full Chinese name. Here are the official lookup pages for Douyin, Xiaohongshu (RedNote), WeChat, Kuaishou, Bilibili, Weibo, Taobao and JD.com, with the partner types each page lists, as of 20 October 2026.
Steps
- Ask the agency for the full Chinese name of the contracting company. The lookup pages accept keywords, but searching the full name avoids confusion with similarly named firms.
- Search that name on the official partner lookup page of each platform you will use (table below).
- Check that the partner type matches the work you are buying. Ocean Engine, for example, lists ad agencies, Qianchuan service providers and Xingtu agencies separately.
- Ocean Engine’s lookup page notes that each partner type has its own validity period. Make sure it covers your contract term.
- Cross-check the same company on the National Enterprise Credit Information Publicity System.
- Put service scope, fees, term and liability for breach in the contract. The Ocean Engine and Xiaohongshu lookup pages advise checking the same points.
Official partner lookup pages by platform
- Douyin and Toutiao (Ocean Engine)
Lookup: 巨量引擎渠道合作伙伴查询
Partner types: Integrated marketing agencies, Qianchuan service providers (star-rated), Xingtu agencies, local-ads agencies, marketing science partners - Xiaohongshu
Lookup: 小红书商业化渠道合作伙伴查询
Partner types: Integrated ad agencies, Pugongying agencies, integrated marketing agencies (no new ones from 2026, merged into integrated ad agencies in 2027), regional agencies, cross-border agencies, automotive and medical-aesthetics agencies - WeChat and QQ (Tencent Ads)
Lookup: 腾讯营销服务商查询
Partner types: No type descriptions; search by company name - Kuaishou (Magnetic Engine)
Lookup: 快手磁力引擎合作伙伴
Partner types: No type descriptions; search by company name - Bilibili
Lookup: Bilibili agency categories
Partner types: Core agencies, industry-authorised agencies, advertising agencies (partner search in the same menu) - Weibo
Lookup: 微博官方认证合作渠道代理及服务商查询
Partner types: Officially certified agencies and service providers (no type descriptions) - Taobao and Tmall (Alimama)
Lookup: 阿里妈妈服务商资质查证
Partner types: Alimama marketing partners (third-party service provider directory) - JD.com (Jingzhuntong)
Lookup: JD agency site
Partner types: JD marketing certification (star and track ratings); 2026 certified list published
Where to report false claims
- Douyin and Toutiao (Ocean Engine): channel-jiancha@bytedance.com
- Xiaohongshu: business_strategy@xiaohongshu.com
- Bilibili: channel_health@bilibili.com
For Korean and other overseas brands: Xiaohongshu cross-border agencies
Xiaohongshu’s lookup page defines a cross-border agency (跨境代理商) as one that provides Xiaohongshu advertising services to clients outside mainland China. If your company outside China will be the advertiser, check whether the agency holds this type. For creator campaigns, also check the Pugongying agency type.
Points to watch
- An official partner has a contractual relationship with the platform. Ocean Engine’s lookup page states that it does not guarantee the safety, accuracy or effectiveness of partners’ services.
- Searches return many articles titled along the lines of “agency selection and qualification guide”. They are not platform pages; use the lookup pages above as your reference.
- Status differs by platform. A Douyin agency is not automatically a Xiaohongshu agency.
- Save the lookup result with the date visible for your contract file.
