Kuaishou · Official tool
Kuaishou Magnetic Engine 磁力引擎
Kuaishou Magnetic Engine provides official advertising and brand/e-commerce marketing services for Kuaishou.
01 · Overview
Platform overview
Kuaishou’s Magnetic Engine (磁力引擎) includes feed advertising, brand advertising, creator collaborations and e-commerce promotion. It is the broader platform through which advertisers select products for specific objectives.
02 · Features
Main features and applications
01
Advertising and brand exposure
Reach customers through feed and brand advertising.
02
E-commerce promotion
Review sales-focused services, including livestream and product promotion.
03
Product and learning guide
Check related services and official training such as 磁力聚星·磁力金牛.
03 · Applications
Who it serves and how to use it
For brands and agencies using Kuaishou advertising to build awareness, drive traffic and support sales.
CMB’s practical advice
Set separate objectives and reports for general advertising and e-commerce advertising to assess their costs and results.
Before using the results
| Task to define | Kuaishou’s advertising platform |
|---|---|
| Interpretation limit | Set separate objectives and reports for general advertising and e-commerce advertising to assess their costs and results. |
04 · Workflow
A practical workflow
- 1Select goal/advertisement product
- 2Check account/qualification
- 3Prepare creative/budget
- 4Execute
- 5Analyze performance by goal
CMB suggests this workflow. Check current menus and permissions in the service itself.
What to prepare and retain
Specify the objective, media, creative, destination and conversion-measurement conditions. Select Magnetic Engine advertising products separately from creator-collaboration services.
Confirm the objectives and features available to the account, and track advertising, collaboration and selling costs separately.
CMB practical guidance. These preparation steps are not promises of product access or campaign performance.
05 · Conditions
Access and costs
| Account & access | Check the advertiser account/industry qualifications for the selected advertising product. |
|---|---|
| Costs & coverage | Manage media spend, production fees, agency fees and sales-related costs as separate budget items. |
06 · Guides
Guides & articles
No separate CMB guide has been published for this tool yet.
07 · Sources
Sources and references
- Official product and service information ↗ e.kuaishou.com
Sources reviewed: public official product information and help · Review date 2026.10.04
Service information and CMB’s recommendations are labelled separately. CMB has not reviewed members-only data or tested campaign performance firsthand.