JD.com · Official tool
JD Jingzhuntong 京准通
JD Jingzhuntong is JD.com’s official platform for advertising placement and marketing campaign management.
01 · Overview
Platform overview
JD Jingzhuntong runs advertising for store traffic, product visibility and sales objectives. Check account permissions and product and creative requirements before launch, then assess campaign results alongside store data.
02 · Features
Main features and applications
01
Advertising operation
Run campaigns for the promotional objectives of your products and store.
02
Account and permission management
Manage account approval and access to advertising data from other accounts.
03
Official training
Consult the 京点书院 operating guide and product-specific documentation.
03 · Applications
Who it serves and how to use it
For JD.com advertisers planning product visibility, store traffic and campaign delivery.
CMB’s practical advice
Review product clicks and order conversions separately to identify changes to advertising and product pages.
Before using the results
| Task to define | JD.com advertising campaigns |
|---|---|
| Interpretation limit | Review product clicks and order conversions separately to identify changes to advertising and product pages. |
04 · Workflow
A practical workflow
- 1Define goal/product
- 2Check advertising account/permissions
- 3Set creative/budget
- 4Execute
- 5Compare advertising/store results
CMB suggests this workflow. Check current menus and permissions in the service itself.
What to prepare and retain
Document the promoted product, objective, period, budget and order criteria together. Compare advertising reports with JD store records while keeping attributed orders separate from all orders.
Track media spend, product-promotion costs and selling fees separately when evaluating advertising efficiency.
CMB practical guidance. These preparation steps are not promises of product access or campaign performance.
05 · Conditions
Access and costs
| Account & access | Confirm that your advertiser account, business category and seller or brand credentials qualify. |
|---|---|
| Costs & coverage | Check billing and budget rules for each ad product. Keep agency and production fees separate. |
06 · Guides
Guides & articles
No separate CMB guide has been published for this tool yet.
07 · Sources
Sources and references
- Official product and service information ↗ jzt.jd.com
- Official help/reference material ↗ jzt.jd.com
Sources reviewed: public official product information and help · Review date 2026.10.04
Service information and CMB’s recommendations are labelled separately. CMB has not reviewed members-only data or tested campaign performance firsthand.