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Advisory

JD.com overview: official user figures, marketing tools and where to get official materials

· Platform Rules · JD.com

JD.com gave no active customer count in its Q2 2026 results. Net revenue fell 2.9%, while marketplace and marketing revenue, which includes advertising, rose to RMB30.86 billion.

Key facts

ItemDetail
OperatorJD.com · listed on Nasdaq and in Hong Kong
Latest user figuresThe Q2 2026 results release did not give an active customer count.
Revenue indicatorMarketplace and marketing revenue of RMB30.86 billion (Q2 2026, versus RMB28.51 billion a year earlier). Net revenue RMB346.4 billion, down 2.9%
Where brands startJD seller centre
Sources: company results and the reports named in each row

Marketing tools by task

TaskOfficial toolsThird-party tools
AdvertisingJD Jingzhuntong—
Store dataJD Shangzhi—
Each link opens the CMB tool profile

Where to get official materials

Before quoting the numbers

  • JD sells a large share of goods directly, so net revenue includes product sales. Use the marketplace and marketing line to gauge advertising.

Related tools

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