JD.com · Official tool
JD Shangzhi 京东商智
JD Shangzhi provides official JD.com store and category data for merchant operations.
01 · Overview
Platform overview
JD Shangzhi’s terms describe subscriptions through the 京麦 service marketplace and access to a merchant’s own product and category data. Merchants use it to assess sales operations, while 京准通 handles advertising delivery.
02 · Features
Main features and applications
01
Analysis of your products
Review your own product and operating data.
02
Industry reference
Assess your store’s position using the category data available to you.
03
Operational decision making
Use the data to review products, traffic and conversion.
03 · Applications
Who it serves and how to use it
For JD.com merchants comparing store performance with category and competitor data.
CMB’s practical advice
Separate the scope of your own data and industry data, and check the conditions for data use and external delivery.
Before using the results
| Task to define | Store and category data |
|---|---|
| Interpretation limit | Keep your own data and category data separate. Check the conditions for using and sharing each dataset. |
04 · Workflow
A practical workflow
- 1Check seller/subscription rights
- 2Select store/period
- 3Analyze product/industry data
- 4Select improvement items
- 5Compare results
CMB suggests this workflow. Check current menus and permissions in the service itself.
What to prepare and retain
Set the store, product and category scope, then compare traffic and order information for the same period. Report your store results separately from available market benchmarks.
Do not assume that competitor information has the same coverage or permissions as your own store data.
CMB practical guidance. These preparation steps are not promises of product access or campaign performance.
05 · Conditions
Access and costs
| Account & access | Use your JD.com account to subscribe through the 京麦 service marketplace. |
|---|---|
| Costs & coverage | Software costs can be found on the Subscriptions page of the Services Marketplace. |
06 · Guides
Guides & articles
No separate CMB guide has been published for this tool yet.
07 · Sources
Sources and references
- Official product and service information ↗ sz.jd.com
- Official help/reference material ↗ sz.jd.com
Sources reviewed: public official product information and help · Review date 2026.10.04
Service information and CMB’s recommendations are labelled separately. CMB has not reviewed members-only data or tested campaign performance firsthand.