Opening a Chanmama (蝉妈妈) account takes one SMS code sent to a mobile number. Most of what makes the tool useful, though, sits behind a paid tier: search quotas, detail pages and sub-accounts all scale with membership level, and Chanmama does not refund a membership once it is active. Here is the sign-up path, how teams add users, and the contract terms worth reading before you pay.
Who can sign up, and where the account works
Chanmama is a Douyin (抖音) analytics service run by Xiamen Chanyu Network Technology Co., Ltd. (厦门蝉羽网络科技有限公司). The site bills itself as a “Douyin analysis platform” (抖音分析平台) and states that its data is gathered from public channels and then aggregated by Chanmama. Under the Chanmama User Service Agreement (蝉妈妈用户服务协议, revised 5 September 2025, in force from 12 September 2025), one account covers four touchpoints:
- Web: http://www.chanmama.com and m.chanmama.com
- The Chanmama mobile app
- The 蝉妈妈数据 WeChat official account
- The 蝉妈妈数据 WeChat mini program
The agreement limits registration to natural persons with full civil capacity under PRC law, or users with a guardian’s written consent. Registration details must be accurate, and usernames may not contain advertising or unlawful content. Crucially, the agreement says that registering “does not mean the user is entitled to all Chanmama services”: features open up according to membership status.
The sign-up page promises three perks for new accounts: free courses (免费课程学习), an e-commerce resource pack (全套电商资料包) and a free membership trial (会员免费试用).
Step by step: from sign-up to a team account
The sequence below follows the live sign-up page and the account section (账号相关) of Chanmama’s Product Guide (产品指南).
- On http://www.chanmama.com, click 注册/登录 (sign up / log in) or 免费领取会员 (claim free membership) in the top-right corner. Both lead to the same sign-up page.
- Choose the 短信登录/注册 (SMS login / sign-up) tab, enter a mobile number and tap 获取验证码 to request a code. An unregistered number is signed up and logged in automatically once the code is verified.
- Tick the box confirming you have read the User Agreement and Privacy Policy, then press 登录/注册.
- WeChat login (微信登录) and scanning a QR code with the Chanmama app are the alternatives to SMS. After that, 密码登录 (password login) with your mobile number also works.
- Forgot the password? Go to http://www.chanmama.com/forget/identity, enter the registered mobile number and reset it with an SMS code.
- To change the linked phone number or WeChat, click your avatar, open 个人中心 (personal center), go to the profile and verification screen and click 换绑 (re-bind), then enter the SMS code. A number or WeChat ID already registered to another Chanmama account cannot be used.
- To buy a paid plan, click 会员版本 (membership tier) next to your avatar, then 会员订购 (purchase membership) and 点击订购. Instructions for paying by corporate bank transfer (对公转账) are on that same screen.
- To add team members, log in with the main account and go to 个人中心 → 子账号管理 (sub-account management) → 添加子账号 (add sub-account). Each sub-account must already be registered with Chanmama; otherwise the system returns “账号不存在” (account does not exist).
- For a fapiao (发票), open the order management page at http://www.chanmama.com/common/member/order, click 申请开票 and enter the tax ID and company name. The fapiao arrives by email within 15 working days, or 30 working days for orders paid on iOS.
Main menus and what they are for
The top navigation runs 达人 (creators), 商品 (products), 直播 (livestreams), 视频 (videos), 小店 (stores), 品牌 (brands) and 工具 (tools). Chanmama’s Product Guide describes these uses:
| Menu (original) | English | Use |
|---|---|---|
| 达人 · 相似达人 / 达人PK | Creators · Similar creators / Creator PK | Used together to find benchmark accounts that resemble your own |
| 商品 · 商品类目 | Products · Product categories | Search or filter by category to find best-selling products and the creators who sold them |
| 直播 | Livestreams | Top-performing streams by newcomer, first-time-ranked and breakout creators, plus the products they pushed |
| 品牌 · 品牌库 | Brands · Brand library | Filter brands by industry to see the leading names and how they promote |
| 工具 · 行业趋势 | Tools · Industry trends | Generate a sub-category trend report: video, livestream and engagement totals, brand, store and creator analysis, consumer profiles |
| 个人中心 | Personal center | Edit profile, re-bind phone or WeChat (换绑), manage sub-accounts (子账号管理) |
| 会员版本 · 会员订购 | Membership tier · Purchase | Buy a paid plan; corporate transfer instructions |
Another third-party Douyin data tool is Feigua (飞瓜数据), and Douyin’s own creator-commerce collaboration platform is covered on the Baiying (巨量百应) page.
Paid tiers and billing rules
Annex 1 of the agreement, the Paid Membership and Auto-Renewal Service Agreement (付费蝉妈妈会员服务与自动续费服务协议), lists six paid tiers: Personal (个人版), Operations (运营版), Enterprise (企业版), Brand (品牌版), Super Brand (超级品牌版) and Group (集团版). Membership benefits include search quotas, detail-page access, multi-device login, sub-accounts and workbench dashboards (工作台看板); the exact mix for each tier is set out on the purchase page.
- Payment methods: WeChat Pay, Alipay and corporate bank transfer, among others.
- Separate products: a Chanmama membership does not cover sister products such as 蝉妈妈·创意 (Chanmama Creative), which are sold separately.
- Auto-renewal: if you opt in, the next billing period is charged to the linked payment account one day before expiry, with an SMS or push reminder two days ahead. Cancel in the Chanmama app under 我的 (Me) → Settings → 管理自动续费, in Alipay’s or WeChat’s auto-debit settings, or under Subscriptions in the App Store.
- Upgrades: if you upgrade while auto-renewal is on, you must cancel the old tier’s auto-renewal yourself. If you don’t, the old tier will still be charged on its original renewal date.
- iOS guest purchases: a plan bought in the iOS app without logging in applies only to that device and does not sync elsewhere.
Restrictions in the official terms
- No refunds: memberships cannot be cancelled or refunded once activated. The only exception is a problem caused solely by Chanmama, such as a duplicate charge.
- Device limits: without a specific membership benefit, one account may be used on at most two devices, with only one logged in at a time. Exceeding this can be treated as abusive use, the service can be suspended, and unused fees are kept as liquidated damages.
- No account sharing: accounts and membership rights may not be lent, rented, transferred or sold. If Chanmama believes the person using an account is not the original registrant, it may suspend or close the account without notice.
- No transfers between accounts: purchase records and downloaded data cannot be moved or shared across accounts, even when one person owns them all.
- Data use: scraping with plug-ins or crawlers is prohibited, as is republishing or distributing platform content without prior consent. The licence granted to users is described as ordinary, non-commercial and limited to China.
- Accuracy: Chanmama gives no warranty on the accuracy, completeness or timeliness of its data.
- Changes to terms: revised terms take effect seven days after publication, and continued use counts as acceptance. Disputes go to the People’s Court of Siming District, Xiamen.
Coming up · We may follow up with a guide to reading the key metrics on Chanmama’s creator, product and livestream pages.
