Taobao · Tmall · Official tool
Alimama 阿里妈妈
Alimama provides Alibaba’s official advertising and audience marketing products, including 万相台 and 达摩盘.
01 · Overview
Platform overview
Alimama offers search and display advertising alongside audience-analysis and management products. Merchants use these products to generate paid traffic, reach customers and support conversion, alongside separate tools for store analysis.
02 · Features
Main features and applications
01
Advertising products
Review search, display and recommendation advertising against your objective.
02
Customer group operation
Review how products such as 达摩盘 connect audience groups with advertising.
03
Performance management
Compare advertising budget, spend and the actions you want customers to take.
03 · Applications
Who it serves and how to use it
For merchants and marketing teams using Alibaba advertising and audience products.
CMB’s practical advice
View results by advertising medium and store conversions together, but be careful about double counting of the same order.
Before using the results
| Task to define | Advertising products including 万相台, and 达摩盘 audience (人群) analysis |
|---|---|
| Interpretation limit | View results by advertising medium and store conversions together, but be careful about double counting of the same order. |
04 · Workflow
A practical workflow
- 1Define store and marketing goals
- 2Select advertising product
- 3Prepare creative, customer group and budget
- 4Execute
- 5Compare store and advertising performance
CMB suggests this workflow. Check current menus and permissions in the service itself.
What to prepare and retain
Choose the advertising product, promoted item, objective and conversion-measurement conditions first. Alimama contains multiple marketing products; a feature of one product is not necessarily shared by all.
Separate attributed results from total store sales, and record media spend apart from selling and promotion costs.
CMB practical guidance. These preparation steps are not promises of product access or campaign performance.
05 · Conditions
Access and costs
| Account & access | Confirm the seller or advertiser account requirements for each product. |
|---|---|
| Costs & coverage | Keep media spend separate from audience-analysis services and agency fees. |
06 · Guides
Guides & articles
No separate CMB guide has been published for this tool yet.
07 · Sources
Sources and references
- Official product and service information ↗ http://www.alimama.com
- Official help/reference material ↗ m.alimama.com
Sources reviewed: public official product information and help · Review date 2026.10.04
Service information and CMB’s recommendations are labelled separately. CMB has not reviewed members-only data or tested campaign performance firsthand.