Douyin · Official tool
Ocean Engine 巨量引擎
Ocean Engine provides official advertising and marketing solutions across ByteDance media, including Douyin.
01 · Overview
Platform overview
Ocean Engine covers branding, search, e-commerce, local services, app downloads and lead acquisition. Advertisers choose individual products within the platform and manage creatives, budgets and results for their objectives.
02 · Features
Main features and applications
01
Advertising by purpose
Select an advertising goal such as brand, search, download, or customer lead.
02
Media and material management
Prepare materials for information feeds and various advertising formats.
03
Learning and performance analysis
Improve operations with formal training and reports from advertising accounts.
03 · Applications
Who it serves and how to use it
For brand and performance teams building awareness, traffic and customer acquisition through Chinese short-form media advertising.
CMB’s practical advice
Campaign evaluation becomes clearer if you design brand exposure and lead/purchase goals separately.
Before using the results
| Task to define | Integrated advertising platform for Douyin and Jinri Toutiao |
|---|---|
| Interpretation limit | Campaign evaluation becomes clearer if you design brand exposure and lead/purchase goals separately. |
04 · Workflow
A practical workflow
- 1Select target/media
- 2Check account/qualification
- 3Prepare creative/conversion path
- 4Execute advertisement
- 5Analysis by indicator
CMB suggests this workflow. Check current menus and permissions in the service itself.
What to prepare and retain
Choose the media, advertising product, objective and creative, then confirm account permissions. Ocean Engine encompasses several marketing products; review features and conditions by product.
Distinguish ad delivery, creator collaboration, commerce advertising and analysis tools according to the task.
CMB practical guidance. These preparation steps are not promises of product access or campaign performance.
05 · Conditions
Access and costs
| Account & access | Confirm advertiser eligibility and the rules for your business category and ad creative. |
|---|---|
| Costs & coverage | Distinguish between media costs and agency/production costs and check the billing conditions for the account. |
06 · Guides
Guides & articles
No separate CMB guide has been published for this tool yet.
07 · Sources
Sources and references
Sources reviewed: public official product information and help · Review date 2026.10.04
Service information and CMB’s recommendations are labelled separately. CMB has not reviewed members-only data or tested campaign performance firsthand.