Douyin · Official tool
Douyin E-commerce Compass 抖音电商罗盘
Douyin E-commerce Compass is an official data product for analysing store, brand and commerce-creator operations.
01 · Overview
Platform overview
Douyin E-commerce Compass distinguishes its 经营, 策略 and 达人 versions. Check which version covers your task: store diagnosis, market and competitor analysis, or a creator’s content, audience and product operations.
02 · Features
Main features and applications
01
Operational diagnosis
Analyze the operational status of content, product display, and service experience.
02
Market and strategy
Review product and content strategies based on categories and competitive trends.
03
Creator operation
Examine connections between audiences, content and products.
03 · Applications
Who it serves and how to use it
For teams managing Douyin store and brand sales or assessing commerce-creator operations.
CMB’s practical advice
GMV, refund, and settlement may be different, so record the indicator definition and period in the report.
Before using the results
| Task to define | Store, product, live sales data, market ranking |
|---|---|
| Interpretation limit | GMV, refund, and settlement may be different, so record the indicator definition and period in the report. |
04 · Workflow
A practical workflow
- 1Select operation role/version
- 2Select period/store
- 3Analyze traffic/product/transaction
- 4Select improvement items
- 5Check changes
CMB suggests this workflow. Check current menus and permissions in the service itself.
What to prepare and retain
Review your store’s products, traffic, orders and live streams over the same period to identify operating questions. Confirm access according to account roles and permissions.
Report Compass store information separately from estimates supplied by third-party competitor-analysis tools.
CMB practical guidance. These preparation steps are not promises of product access or campaign performance.
05 · Conditions
Access and costs
| Account & access | Check account roles for stores, creators, and organizations and permissions for each product version. |
|---|---|
| Costs & coverage | Check the features and activation conditions for each version in the official comparison and consultation guide. |
06 · Guides
Guides & articles
No separate CMB guide has been published for this tool yet.
07 · Sources
Sources and references
- Official product and service information ↗ compass.jinritemai.com
Sources reviewed: public official product information and help · Review date 2026.10.04
Service information and CMB’s recommendations are labelled separately. CMB has not reviewed members-only data or tested campaign performance firsthand.