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Advisory

Weibo overview: official user figures, marketing tools and where to get official materials

· Platform Rules · Weibo

Weibo reported 561 million monthly and 254 million daily users for June 2026. Advertising and marketing revenue fell 1% in Q2, so audience size and ad growth are moving separately.

Key facts

ItemDetail
OperatorWeibo Corporation · listed on Nasdaq (WB) and in Hong Kong (9898)
Latest user figures561 million monthly active users and 254 million average daily active users (June 2026)
Revenue indicatorAdvertising and marketing revenue of US$381.0 million (Q2 2026, down 1% year on year)
Where brands startWeibo business account (企业微博)
Sources: company results and the reports named in each row

Marketing tools by task

TaskOfficial toolsThird-party tools
AdvertisingWeibo Ads—
Keyword interestWeibo Index—
Each link opens the CMB tool profile

Where to get official materials

Before quoting the numbers

  • The Weibo Index web version has closed; check it inside the app (see the CMB tool page).

Related tools

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