WeChat overview: official user figures, marketing tools and where to get official materials

By China Market Brief editorial team

WeChat’s user numbers are reported in Tencent’s results. Combined Weixin and WeChat monthly users reached 1,439 million at the end of June 2026, and Tencent’s marketing services revenue grew 22% in Q2.

Key facts

Item	Detail
Operator	Tencent (腾讯) · listed in Hong Kong (00700)
Latest user figures	1,439 million combined monthly active users of Weixin and WeChat (30 June 2026, up 2% year on year)
Revenue indicator	Tencent marketing services revenue of RMB43.6 billion (Q2 2026, up 22% year on year)
Where brands start	WeChat Official Accounts platform (公众平台)

Marketing tools by task

Task	Official tools	Third-party tools
Advertising	Tencent Ads	—
Account & content data	WeChat Index	NewRank, Xigua, Qingbo Intelligence

Where to get official materials

• Tencent Ads (腾讯营销) official site — ad products across WeChat and QQ
• WeChat Official Accounts platform, Channels (视频号) management — account setup and operation

Before quoting the numbers

• The 1.4 billion figure combines domestic Weixin and international WeChat.
• Marketing services revenue covers all of Tencent’s advertising, not WeChat alone.