JD.com (京东) announced its first Shanghai 101HOME store on 23 September 2026, with an opening scheduled for 28 September. The announcement describes a home retail format combining furnished rooms, in-store purchasing and design services.
Four floors combine furniture and household displays
According to JD.com’s announcement, the Jing’an District store spans about 12,000 square metres across four floors. Its 33 “Dream Homes” are furnished settings for different households and lifestyles.
The spaces let visitors see furniture, lighting and furnishings together. Participating designers include Kelly Hoppen, Shuhei Aoyama and Takashi Honma.
| Assortment | Announced count |
|---|---|
| Home and lifestyle brands | Over 1,000 |
| Products | Over 15,000 |
| Exclusive products | Over 2,000 |
| New product launches | Over 1,000 |
JD.com names Vitra, Herman Miller, Flos and Fritz Hansen among the international brands. Chinese brands in the assortment include U+ and FNJI.
Visitors can scan products to buy in store
The announcement describes a directly sourced, self-operated retail model: JD.com sources and sells the products itself. Visitors can inspect items in person and scan to purchase in the store.
The 101HOME CARE service adapts Dream Home designs to customers’ homes. JD.com also describes delivery, installation and after-sales support through its logistics and supply chain operations.
The physical store follows an online flagship launched in May 2025. The announcement also lists access through the JD.com app and a WeChat mini programme, an application within WeChat (微信).
Displays extend to smart homes and dining
JD.com describes smart home demonstrations covering entry systems, kitchens, bathrooms, sleep and health management. The store also includes robotic products, cafés, a bookshop and a bistro.
These are features described in the company’s pre-opening announcement. It does not provide measured customer use or sales results.
