ANTA Sports Products (安踏体育用品有限公司) announced on 7 October 2026 that it had completed the purchase of a 29.06 percent stake in PUMA SE. It paid EUR 1,505.5 million in cash and is now PUMA’s largest shareholder. In this article, we look at the deal terms, governance commitments and statements from both companies.
ANTA bought the 29.06% stake from Artémis for EUR 1,505.5 million
According to ANTA’s release, the seller was Artémis SAS, the investment company of the Pinault family. The transaction closed after all relevant regulatory approvals and customary closing conditions were met.
| Item | Detail |
|---|---|
| Buyer | ANTA Sports Products Limited (HKEX: 2020, 82020) |
| Seller | Artémis SAS |
| Stake | 29.06% of PUMA SE |
| Consideration | EUR 1,505.5 million, in cash |
| Status | Completed; ANTA is PUMA’s largest shareholder |
| Takeover offer | No current plans |
ANTA says it will seek PUMA Supervisory Board representation
ANTA states that it respects PUMA’s sport heritage, brand identity, corporate culture, independent governance and brand autonomy. As previously announced, it will seek “adequate representation” on PUMA’s Supervisory Board.
The release says ANTA currently has no plans to make a takeover offer for PUMA. PUMA’s statement says the company will remain independently managed.
ANTA links the stake to its multi-brand strategy, including China
ANTA describes the investment as a milestone in its “single-focus, multi-brand, globalization” strategy. It says it will bring PUMA experience in management, retail and global resource integration built across its own brands.
According to the release, the aim is to help unlock PUMA’s potential across global markets, including China. Neither release gives targets, timelines or figures for this.
PUMA’s CEO calls the stake a vote of confidence
ANTA chairman Ding Shizhong (丁世忠) said: “We are delighted to become PUMA’s largest shareholder and a long-term strategic partner.” PUMA chief executive Arthur Hoeld said the company welcomed ANTA as its largest shareholder.
Hoeld described ANTA’s long-term commitment as “a strong vote of confidence” in PUMA’s strategy, management and future. He repeated PUMA’s goal of becoming a “top 3 global sports brand”. PUMA Supervisory Board chair Héloïse Temple-Boyer also welcomed ANTA on behalf of the board.
Scope: sources used
- ANTA Sports press release distributed by PR Newswire, Hong Kong, 7 October 2026.
- PUMA corporate news release, Herzogenaurach, 7 October 2026.
