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Advisory

Taobao · Tmall overview: official user figures, marketing tools and where to get official materials

· Platform Rules · Taobao · Tmall

Customer management revenue, the merchant advertising and commission line, fell 7% in the June 2026 quarter and rose 1% excluding a programme effect.

Key facts

ItemDetail
OperatorAlibaba Group · listed in New York and Hong Kong
Latest user figures
Revenue indicatorCustomer management revenue down 7% year on year; up 1% like-for-like excluding the contra-revenue impact of a new business development programme (June 2026 quarter)
Where brands startTaobao and Tmall seller centre
Sources: company results and the reports named in each row

Marketing tools by task

TaskOfficial toolsThird-party tools
AdvertisingAlimama—
Store dataBusiness AdvisorMojing Market Intelligence
Each link opens the CMB tool profile

Where to get official materials

Before quoting the numbers

  • Customer management revenue is the advertising and commission-type revenue paid by merchants; it is not GMV or a user count.

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