Брифы
Краткие брифы по источникам о рынке Китая, со ссылками. Мы излагаем то, что сообщает источник, — без мнений и рекомендаций.
Douyin 11.11 beauty data: Guangzhou holds five of the ten fastest-growing clusters, concealer sales up 96%
Douyin E-commerce's 11.11 beauty report puts five of its ten fastest-growing beauty manufacturing clusters in Guangzhou, with average daily concealer sales up 96% year on year.
Douyin с 11 ноября перестанет требовать свидетельство о регистрации у продавцов цветных контактных линз
Пересмотренное правило Douyin для косметологических медицинских изделий отменяет свидетельство о регистрации онлайн-продаж для продавцов цветных линз и эпиляторов; ожидаемая дата вступления в силу — 11 ноября.
NMPA cosmetics search (国家药监局数据查询) start: special vs ordinary
China's NMPA data search site (datasearch.nmpa.gov.cn) lets anyone look up special cosmetics registrations by product name, registrant or certificate number without logging in, while ordinary cosmetics filings sit on a separate site (hzpba.nmpa.gov.cn) that asks for a verification code.
Qichacha (企查查) in English: qcc.com and QCC Global (qcckyc.com) compared
Qichacha (企查查) runs two sites: the Chinese qcc.com for company, owner and risk searches, and the English QCC Global (qcckyc.com) from Singapore with free company search, paid KYC reports, AML screening and monitoring.
Beijing bars platforms from forcing 11.11 discounts or below-cost sales on merchants
Beijing's market regulator issued 11.11 guidelines to major platforms on 6 November, banning forced promotions and below-cost sales and requiring home-page prices to match product pages.
Более 10,000 торговых точек подключились к новой китайской платформе надёжных продавцов при запуске
Национальная платформа надёжных продавцов SAMR заработала 3 ноября, объединив более 10,000 торговых точек; её знак отображается в Baidu Maps, Meituan, Taobao Shangou и JD.
GSXT (国家企业信用信息公示系统) intro: legal basis and credit repair rules
GSXT is run by China's market regulator under the enterprise disclosure regulations; since 25 December 2025, negative records are classed as minor, general or serious and stay public for three months to three years.
Singles Day 2026 sales pass RMB 1 trillion by 31 October, Syntun estimates; beauty takes 8.0%
Syntun estimates 11.11 sales across China's major e-commerce platforms reached RMB 1,026.3 billion from 7 to 31 October, with appliances at 15.7% and beauty and personal care at 8.0%.
Yili sheds 531 distributors as nine-month revenue rises 3.59%
Yili's nine-month revenue rose 3.59% to RMB 93.58 billion while its distributor count fell by 531 to 17,248.
Китай вводит шесть микробиологических методов контроля косметики с 1 декабря 2027 года
NMPA Китая пересмотрело пять методов испытаний косметики и добавило два; шесть микробиологических методов вступают в силу 1 декабря 2027 года.
GSXT (国家企业信用信息公示系统) metrics: reading the 12 licence fields
A GSXT company page shows 12 business licence fields without logging in; companies publish annual reports between 1 January and 30 June, and choose whether to disclose their financial figures.
Tmall 11.11 rankings at 75 hours: Proya leads beauty, Adidas tops RMB 200m in an hour
Tmall's 11.11 rankings after 75 hours put Proya first in beauty ahead of SkinCeuticals, Lancôme, Estée Lauder and SK-II, while Adidas sold over RMB 200 million in its first hour.
Mainland China leads Estée Lauder’s regions with 15% sales growth
Estée Lauder's mainland China sales rose 15% to $614 million in July–September, the fastest of its four regions, with operating margin at 5.2%.
Baidu Keyword Planner (关键词规划师): what it shows and who can use it
Baidu Keyword Planner (关键词规划师) is the keyword research tool inside a Baidu search ads account. Baidu's own guides say it suggests keywords with bids, competition level and average weekly searches; without an ad account, Baidu Index shows search trends instead.
Weibo ads: Super Fensitong, Fans Headline and WAX compared
Weibo's ad centre (tui.weibo.com) sells three products: Super Fensitong (超级粉丝通) for targeted in-feed ads, Fans Headline (粉丝头条) for boosting a post or account, and WAX for programmatic buying, plus tools such as Jubaopen for KOL posts and oCPX bidding.
WeChat Ads vs Tencent Ads: how the two official sites fit together
WeChat Ads (微信营销, ad.weixin.qq.com) is the WeChat-only face of Tencent's ad business; Tencent Ads (腾讯营销, e.qq.com) is the umbrella platform where advertisers open an account and buy WeChat placements alongside QQ, Tencent Video, Tencent News and partner apps.
Bloomage cuts Q3 selling-cost ratio to 31.79% as revenue falls 6.96%
Bloomage Biotech's Q3 revenue fell 6.96% to RMB 839.84 million while its selling-expense ratio dropped to 31.79% and net profit rose 5.62%.
Douyin sets 90-day payout freezes for shops that blur brand identity
Douyin's new rules on brand-confusing listings delist products on a first breach and can close stores and freeze payouts for 90 days.
JD.com 11.11 halfway results: 150 million service orders, 7,472 new stores
JD.com logged 150 million service orders and sold over 20 million AI products in the first half of 11.11, while more than 4,000 overseas brands doubled sales.
Pop Mart’s China online sales fell 45–50% in the third quarter
Pop Mart's China revenue fell 25–30% in Q3 2026, with online channels down 45–50% and offline channels down 5–10%.
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