Consulta de asesoría

Briefs

Briefs breves sobre fuentes del mercado chino, con citas. Informamos lo que dice la fuente, sin opiniones ni recomendaciones.

Normas de plataformas

NMPA cosmetics search (国家药监局数据查询) start: special vs ordinary

China's NMPA data search site (datasearch.nmpa.gov.cn) lets anyone look up special cosmetics registrations by product name, registrant or certificate number without logging in, while ordinary cosmetics filings sit on a separate site (hzpba.nmpa.gov.cn) that asks for a verification code.

· Fuente: NMPA Cosmetics Registration Searc…
Normas de plataformas · Verificación de socios

Qichacha (企查查) in English: qcc.com and QCC Global (qcckyc.com) compared

Qichacha (企查查) runs two sites: the Chinese qcc.com for company, owner and risk searches, and the English QCC Global (qcckyc.com) from Singapore with free company search, paid KYC reports, AML screening and monitoring.

· Fuente: Qichacha (企查查) qcc.com and QCC…
Normas de plataformas · Baidu

Baidu Keyword Planner (关键词规划师): what it shows and who can use it

Baidu Keyword Planner (关键词规划师) is the keyword research tool inside a Baidu search ads account. Baidu's own guides say it suggests keywords with bids, competition level and average weekly searches; without an ad account, Baidu Index shows search trends instead.

· Fuente: Baidu Marketing Academy (百度营销…
Normas de plataformas · Weibo

Weibo ads: Super Fensitong, Fans Headline and WAX compared

Weibo's ad centre (tui.weibo.com) sells three products: Super Fensitong (超级粉丝通) for targeted in-feed ads, Fans Headline (粉丝头条) for boosting a post or account, and WAX for programmatic buying, plus tools such as Jubaopen for KOL posts and oCPX bidding.

· Fuente: Weibo Ad Centre (微博广告中心) tu…
Normas de plataformas · WeChat

WeChat Ads vs Tencent Ads: how the two official sites fit together

WeChat Ads (微信营销, ad.weixin.qq.com) is the WeChat-only face of Tencent's ad business; Tencent Ads (腾讯营销, e.qq.com) is the umbrella platform where advertisers open an account and buy WeChat placements alongside QQ, Tencent Video, Tencent News and partner apps.

· Fuente: Tencent Ads (腾讯营销) e.qq.com/a…

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