Кейсы
Официально опубликованные кейсы кампаний
Three Squirrels Q3 2026: revenue down 10.48%, profit down 65.99%
Snack brand Three Squirrels' Q3 revenue fell 10.48% to RMB 2.04 billion and net profit fell 65.99%, while nine-month profit rose 59.71%.
Aimeike Jan–Sep 2026: selling costs up 47.57%, revenue down 6.48%
Aimeike's January–September selling expenses rose 47.57% to RMB 341 million, while revenue fell 6.48% and net profit dropped 27.64%.
Alimama AI targeting at 11.11: Proya audience ROI tops 13
An AI-found audience for Proya's Ruby range returned a payment ROI above 13 in Alimama's 11.11 Wanxiang Dianjing cases, Ebrun reported.
Douyin 11.11 bestseller lists: Helena Rubinstein tops skincare
Helena Rubinstein, Estée Lauder and Proya led Douyin's 11.11 opening-phase skincare list, and coupon-driven merchants passing RMB 100 million rose 200%.
L’Oréal Q3 2026: North Asia sales up 7.8%, China nearly 3x market
L'Oréal's North Asia sales rose 7.8% like-for-like in Q3 2026, and the group said it grew almost three times faster than China's beauty market.
Jia Nailiang on Douyin: RMB 570 million in 11.11 first-day sales
Jia Nailiang sold over RMB 570 million in one Douyin livestream on 21 October, including over RMB 200 million of a Helena Rubinstein cream.
Li Jiaqi 11.11 presale: several items topped 100,000 units in an hour
Li Jiaqi's channel listed 600 products, 72 percent beauty, on Tmall's 11.11 presale first day; several items passed 100,000 units in an hour, CNR reported.
JD.com 101HOME: Shanghai store design includes 33 furnished homes
JD.com’s Shanghai 101HOME announcement describes 33 furnished homes, scan-to-purchase shopping and design, delivery and installation services.
MINISO YOYO: global GMV exceeds RMB 1 billion in nine months
MINISO reports over RMB 1 billion in nine-month YOYO GMV and a presence in 53 countries and regions.
IKEA China: Douyin store offers delivery in 301 cities
IKEA's Douyin flagship offers more than 6,500 products across 179 categories, with delivery available in 301 Chinese cities.
IKEA China buyback: store inspection sets the final price
IKEA China's buyback service gives customers 14 days after receiving an appointment number to present assembled furniture for a final store valuation.
Nintendo Switch China: repairs end on 31 December 2026
Mainland Nintendo Switch repairs end on 31 December 2026; equipment dispatched before that date is exempt from the cutoff.
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