L’Oréal (欧莱雅) said on 22 October 2026 that its North Asia sales rose 7.8 percent like-for-like in the third quarter, to EUR 2.23 billion. The French group said China was the region’s main growth driver, where it grew almost three times faster than a beauty market expanding in the low single digits.
North Asia sales rose 7.8 percent like-for-like in the third quarter
L’Oréal’s North Asia zone posted third-quarter sales of EUR 2,229.0 million, up 7.8 percent like-for-like and 14.1 percent as reported. Like-for-like figures are at constant structure and exchange rates.
For the first nine months, North Asia sales reached EUR 7,743.5 million, up 5.5 percent like-for-like. The company said the zone accelerated strongly in the third quarter.
L’Oréal said it grew almost three times faster than China’s beauty market
L’Oréal named China as the key driver in North Asia. It said the Chinese beauty market grew in the low single digits, still led by the selective segment, while L’Oréal advanced almost three times faster.
The company linked this to its selective footprint, brand portfolio and a step-up in innovation. It said growth in China was robust both online and offline.
L’Oréal Luxe grew in the low double digits in China
The Luxe division accelerated in North Asia, helped by fragrances and a steady recovery in skincare led by Helena Rubinstein (赫莲娜) and Aesop (伊索). L’Oréal said Luxe was boosted by ongoing strength in China, up in the low double digits.
Dermatological Beauty grew in double digits in North Asia. SkinCeuticals (修丽可) was driven by its two key markets, the US and China, and Chinese brand Yue-Sai (羽西) continued to grow strongly, the company said.
In mass skincare, Korean brand Dr.G continued its expansion including in China and Southeast Asia, with a US launch due in the fourth quarter. L’Oréal said the integration of Dr.G strengthened its regional performance.
Korea grew on a travel rebound and travel retail returned to growth
L’Oréal said it grew in Korea, fuelled by a rebound in travel activity, and in Japan, which was still affected by subdued tourism. Travel retail returned to positive growth in the third quarter.
The group also signed a memorandum of understanding with Cosmax, a Korean cosmetics research, development and manufacturing company, to work on next-generation beauty innovations.
Group sales rose 7.2 percent like-for-like in the quarter, with SAPMENA-SSA leading
Group third-quarter sales were EUR 11,561.4 million, up 7.2 percent like-for-like. Nine-month sales reached EUR 35,337.6 million, up 6.9 percent like-for-like and 7.7 percent as reported.
Unit: %
Q3 2026, like-for-like, year on year · Source: L'Oréal, 22 October 2026
View as table
| Item | Value |
|---|---|
| SAPMENA-SSA | 19.2% |
| Europe | 9.9% |
| North Asia | 7.8% |
| North America | 2.2% |
| Latin America | -1.0% |
| Region | Q3 sales | Q3 growth | 9M sales | 9M growth |
|---|---|---|---|---|
| Europe | 4,043.2 | 9.9% | 12,177.0 | 7.0% |
| North America | 3,151.1 | 2.2% | 9,218.2 | 6.3% |
| North Asia | 2,229.0 | 7.8% | 7,743.5 | 5.5% |
| SAPMENA-SSA | 1,222.7 | 19.2% | 3,470.0 | 15.7% |
| Latin America | 915.5 | -1.0% | 2,728.9 | 2.4% |
| Group | 11,561.4 | 7.2% | 35,337.6 | 6.9% |
Dermatological Beauty and Professional Products grew fastest by division
By division, third-quarter like-for-like growth was 12.2 percent for Dermatological Beauty, 12.1 percent for Professional Products, 6.4 percent for Luxe and 4.3 percent for Consumer Products.
Unit: %
Q3 2026, like-for-like, year on year · Source: L'Oréal, 22 October 2026
View as table
| Item | Value |
|---|---|
| Dermatological Beauty | 12.2% |
| Professional Products | 12.1% |
| Luxe | 6.4% |
| Consumer Products | 4.3% |
L’Oréal said e-commerce sales grew by around 17 percent in the first nine months. Fragrances and haircare drove growth, and skincare continued to accelerate, the company said.
Coming up · We may follow up with other global beauty groups’ third-quarter China results as they are published.
