Неделя на одной странице
Брифы, цифры, даты и новые отчёты за семь дней на одной печатной странице
2026.11.04 ~ 2026.11.10 · Брифов: 17
Цифры
Брифы по категориям
Данные
- Douyin cross-border 11.11 sales up 27%; 91 overseas brands pass RMB 10 million
Douyin Global Purchase says its cross-border sales rose 27% from 15 October to 3 November, with 91 overseas brands each selling more than RMB 10 million and three passing RMB 100 million.
11.10 · 100EC (网经社) - Luckin same-store sales fall 11.1% while delivery costs drop 38.1%
Luckin Coffee's Q3 delivery expenses fell 38.1% as orders shifted to pick-up, while self-operated same-store sales fell 11.1%.
11.10 · Luckin Coffee Inc. (瑞幸咖啡) - Yili сократила число дистрибьюторов на 531 при росте выручки за девять месяцев на 3.59%
Выручка Yili за девять месяцев выросла на 3.59% до RMB 93.58 млрд, а число дистрибьюторов сократилось на 531 до 17,248.
11.10 · Yili (内蒙古伊利实业集团股份有限… - Douyin 11.11 beauty data: Guangzhou holds five of the ten fastest-growing clusters, concealer sales up 96%
Douyin E-commerce's 11.11 beauty report puts five of its ten fastest-growing beauty manufacturing clusters in Guangzhou, with average daily concealer sales up 96% year on year.
11.09 · Southern Metropolis Daily (南方都… - Singles Day 2026 sales pass RMB 1 trillion by 31 October, Syntun estimates; beauty takes 8.0%
Syntun estimates 11.11 sales across China's major e-commerce platforms reached RMB 1,026.3 billion from 7 to 31 October, with appliances at 15.7% and beauty and personal care at 8.0%.
11.05 · 100EC (网经社) - Tmall 11.11 rankings at 75 hours: Proya leads beauty, Adidas tops RMB 200m in an hour
Tmall's 11.11 rankings after 75 hours put Proya first in beauty ahead of SkinCeuticals, Lancôme, Estée Lauder and SK-II, while Adidas sold over RMB 200 million in its first hour.
11.04 · Ebrun (亿邦动力) - Mainland China leads Estée Lauder’s regions with 15% sales growth
Estée Lauder's mainland China sales rose 15% to $614 million in July–September, the fastest of its four regions, with operating margin at 5.2%.
11.04 · The Estée Lauder Companies (雅诗…
Политика
- SAMR’s 8-point 11.11 notice targets ghost shops and price fraud
China's market regulator sent major platforms an eight-point Double 11 notice covering seller checks, pricing, ads, livestreams and returns.
11.10 · State Administration for Market R… - Beijing bars platforms from forcing 11.11 discounts or below-cost sales on merchants
Beijing's market regulator issued 11.11 guidelines to major platforms on 6 November, banning forced promotions and below-cost sales and requiring home-page prices to match product pages.
11.06 · Beijing Municipal Administration … - Китай вводит шесть микробиологических методов контроля косметики с 1 декабря 2027 года
NMPA Китая пересмотрело пять методов испытаний косметики и добавило два; шесть микробиологических методов вступают в силу 1 декабря 2027 года.
11.05 · National Medical Products Adminis…
Правила платформ
- NMPA cosmetics search (国家药监局数据查询) metrics: reading a record
How to read NMPA cosmetics search results: the four status values (当前, 历史, 过期, 注销), the manufacturing and certificate fields on special cosmetics records, the efficacy-claim summary page and manufacturer licence records.
11.10 · NMPA Cosmetics Registration Searc… - Douyin с 11 ноября перестанет требовать свидетельство о регистрации у продавцов цветных контактных линз
Пересмотренное правило Douyin для косметологических медицинских изделий отменяет свидетельство о регистрации онлайн-продаж для продавцов цветных линз и эпиляторов; ожидаемая дата вступления в силу — 11 ноября.
11.09 · Douyin E-commerce (抖音电商) - NMPA cosmetics search (国家药监局数据查询) start: special vs ordinary
China's NMPA data search site (datasearch.nmpa.gov.cn) lets anyone look up special cosmetics registrations by product name, registrant or certificate number without logging in, while ordinary cosmetics filings sit on a separate site (hzpba.nmpa.gov.cn) that asks for a verification code.
11.09 · NMPA Cosmetics Registration Searc… - Qichacha (企查查) in English: qcc.com and QCC Global (qcckyc.com) compared
Qichacha (企查查) runs two sites: the Chinese qcc.com for company, owner and risk searches, and the English QCC Global (qcckyc.com) from Singapore with free company search, paid KYC reports, AML screening and monitoring.
11.09 · Qichacha (企查查) qcc.com and QCC… - GSXT (国家企业信用信息公示系统) intro: legal basis and credit repair rules
GSXT is run by China's market regulator under the enterprise disclosure regulations; since 25 December 2025, negative records are classed as minor, general or serious and stay public for three months to three years.
11.06 · National Enterprise Credit Inform… - GSXT (国家企业信用信息公示系统) metrics: reading the 12 licence fields
A GSXT company page shows 12 business licence fields without logging in; companies publish annual reports between 1 January and 30 June, and choose whether to disclose their financial figures.
11.05 · National Enterprise Credit Inform…
Новости
- Более 10,000 торговых точек подключились к новой китайской платформе надёжных продавцов при запуске
Национальная платформа надёжных продавцов SAMR заработала 3 ноября, объединив более 10,000 торговых точек; её знак отображается в Baidu Maps, Meituan, Taobao Shangou и JD.
11.06 · State Administration for Market R…
Ближайшие 14 дней
- СейчасПериод распродажи Double 11 в WeChat ShopПо сводке 100EC, 28 сен 2026 г.
- СейчасПериод распродажи Double 11 в Douyin Mall (до 11 ноября, 24:00)По отчёту Ebrun
- Сейчас9-я Китайская международная импортная выставка (CIIE), ШанхайПо официальному уведомлению CIIE
- D-1Шопинг-фестиваль Double 11 (双11)Ежегодный фестиваль онлайн-шопинга
- D-1Douyin beauty medical device category rules revision due to take effectDouyin E-commerce notice on revised Beauty Medical Device Category Rules (Nov 3, 2026)
- D-1Douyin store naming rules revision due to take effectDouyin E-commerce notice on revised Store Naming Rules (Nov 3, 2026)
- D-2Douyin store-type rules revision due to take effectDouyin E-commerce Store Type Rules draft, final provisions
- D-3Pinduoduo Double 11 price protection endsPer Pinduoduo merchant notice
- D-3Tmall Double 11 endsPer Tide News (潮新闻) report
- D-5Kuaishou 11.11 short-video contest endsPer 100EC report on Kuaishou E-commerce contest
- D-11Pinduoduo cosmetics category management rules take effectPinduoduo notice on Cosmetics Category Management Rules (Nov 5, 2026)
Нужен взгляд на ваш собственный бренд?
В наших брифах приводятся только факты из источников. О присутствии бренда в поиске, конкурентах и работе с платформами см. раздел консалтинга.