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Baidu Guanxingpan 百度观星盘
Baidu Guanxingpan is Baidu’s advertising and data-analysis platform for audience insight and marketing planning.
01 · Overview
Platform overview
Baidu describes Guanxingpan (观星盘) as an AI marketing data platform covering the customer journey. It connects audience understanding, targeting and performance measurement with data assets. Baidu Index (百度指数), which tracks public keyword interest, serves a different purpose.
02 · Features
Main features and applications
01
Customer and brand analysis
Examine brand and customer characteristics.
02
Audience and touchpoint planning
Review how audience groups connect with marketing touchpoints.
03
Performance and audience assets
Analyze results and changes in customer assets after advertising.
03 · Applications
Who it serves and how to use it
For marketing teams using Baidu advertising data to plan audiences and evaluate campaigns.
CMB’s practical advice
Differentiating between 百度指数 and advertising data platforms makes it easier to choose the right tool for your research question.
Before using the results
| Task to define | Baidu advertising and data analysis |
|---|---|
| Interpretation limit | Differentiating between 百度指数 and advertising data platforms makes it easier to choose the right tool for your research question. |
04 · Workflow
A practical workflow
- 1Define analysis goal
- 2Check account/permissions
- 3Customer/brand analysis
- 4Target/ad design
- 5Compare results/assets
CMB suggests this workflow. Check current menus and permissions in the service itself.
What to prepare and retain
Document the customer-data source, intended audience and advertising use before analysis. Work within confirmed access permissions and data connections.
Customer-data management and public keyword-interest research serve different tasks. Review Baidu Index separately when keyword interest is the question.
CMB practical guidance. These preparation steps are not promises of product access or campaign performance.
05 · Conditions
Access and costs
| Account & access | Check your Baidu marketing account and the data and product permissions it provides. |
|---|---|
| Costs & coverage | Ask an official representative about current activation costs and the data included. |
06 · Guides
Guides & articles
No separate CMB guide has been published for this tool yet.
07 · Sources
Sources and references
- Official product and service information ↗ cdp.baidu.com
- Official help/reference material ↗ yingxiao.baidu.com
Sources reviewed: public official product information and help · Review date 2026.10.04
Service information and CMB’s recommendations are labelled separately. CMB has not reviewed members-only data or tested campaign performance firsthand.