Douyin · Third-party tool
Kaogujia 考古加
Kaogujia is a third-party platform for researching Douyin livestream commerce, content and advertising creatives.
01 · Overview
Platform overview
Kaogujia helps teams compare creators and livestream operations and research short-form and advertising creatives. Its official overview describes livestream and account data alongside copy, creative and search functions.
02 · Features
Main features and applications
01
Creator analysis
Compare the content and livestream operations of your reference accounts.
02
Live and product survey
Examine sales content and product flow.
03
Material and search research
Use video copy and keywords as references for content planning.
03 · Applications
Who it serves and how to use it
For teams planning brand livestreams, creator sales collaborations and advertising creatives on Douyin.
CMB’s practical advice
Check whether an approach seen in another account fits your product, margin and customers before using it.
Before using the results
| Task to define | Creator and livestream-commerce data |
|---|---|
| Interpretation limit | Check whether an approach seen in another account fits your product, margin and customers before using it. |
04 · Workflow
A practical workflow
- 1Selection of comparison account
- 2Unification of period and product conditions
- 3Analysis of live and creative
- 4Creation of implementation hypothesis
- 5Comparison of official results
CMB suggests this workflow. Check current menus and permissions in the service itself.
What to prepare and retain
Choose the Douyin products, creators and live streams to compare and use a consistent period. Use the research to support shortlisting and hypotheses.
Check the difference between third-party sales estimates and internal order and settlement records before making revenue assessments.
CMB practical guidance. These preparation steps are not promises of product access or campaign performance.
05 · Conditions
Access and costs
| Account & access | Check access and membership permissions for the web, app and mini-program versions. |
|---|---|
| Costs & coverage | Check current trial terms, membership permissions and prices on the official sign-up page. |
06 · Guides
Guides & articles
No separate CMB guide has been published for this tool yet.
07 · Sources
Sources and references
Sources reviewed: public official product information and help · Review date 2026.10.04
Service information and CMB’s recommendations are labelled separately. CMB has not reviewed members-only data or tested campaign performance firsthand.