Briefs
Kurze Briefings zu chinesischen Marktquellen, mit Quellenangaben. Wir berichten, was die Quelle sagt – keine Meinungen oder Empfehlungen.
China holiday food tests: 1.93% of sampled batches failed
SAMR's holiday 'You Pick, We Test' campaign tested 131,000 food batches and found 2,531 unqualified, a failure rate of 1.93%.
China Food Safety Law draft: platforms face six-month licence checks
SAMR's Food Safety Law draft adds an online food section covering platforms and livestream sellers; comments close on 10 November 2026.
IKEA China: Douyin store offers delivery in 301 cities
IKEA's Douyin flagship offers more than 6,500 products across 179 categories, with delivery available in 301 Chinese cities.
IKEA China buyback: store inspection sets the final price
IKEA China's buyback service gives customers 14 days after receiving an appointment number to present assembled furniture for a final store valuation.
China trade-in funds: full RMB 250 billion allocation completed
The NDRC sent a fourth RMB 62.5 billion batch of trade-in funds, completing 2026's RMB 250 billion allocation.
Focus Media–Xinchao merger: six conditions apply for five years
SAMR conditionally approved Focus Media's acquisition of Xinchao Media, whose combined elevator-advertising share was 55–60% in 2024.
China generative AI report: users exceeded 700 million in H1 2026
CNNIC estimates China had more than 700 million generative AI users in H1 2026, with penetration above 50%.
China express parcels: 150 billion reached 12 days earlier
China's 2026 express volume passed 150 billion items on 29 September, 12 days earlier than in 2025, SPB data show.
Nintendo Switch China: repairs end on 31 December 2026
Mainland Nintendo Switch repairs end on 31 December 2026; equipment dispatched before that date is exempt from the cutoff.
China cosmetics: some formula changes need no registration retest
NMPA Announcement No. 99 exempts specified ingredient changes from new registration tests while retaining safety assessment and other applicable requirements.
China Golden Week border data: mainland departures up 9.3%
Mainland residents made 4.444 million departures over China's 2026 National Day holiday, up 9.3% year on year, the NIA reported.
China Golden Week spending: trade-ins drive RMB 33.48 billion in sales
China's trade-in scheme drove RMB 33.48 billion in sales on 1–6 October 2026, MOFCOM data show; home appliances accounted for RMB 12.34 billion.
China ecommerce plan: 15 tasks include curbs on automatic pricing
MOFCOM and six other bodies published a 15-task quality e-commerce notice on 10 October 2026, including curbs on automatic price-following.
China fake short-video personas: CAC opens two-month campaign
The CAC announced a two-month campaign on 30 September 2026 targeting five types of fake persona in short videos.
China CPI: August prices rose 0.8% year on year
China’s consumer prices rose 0.8% year on year in August 2026, the NBS reported; food prices fell 1.4% and non-food prices rose 1.2%.
AI source citations: findings from about 5,000 sampled conversations
Growthbox and Emergine analysed about 5,000 AI-search conversations across five models, with live web search enabled.
KPMG China beauty report: four-platform sales in 2024–2025
NIQ's July 2024–June 2025 dataset records RMB 244.5 billion in Douyin beauty sales across four included platforms.
QuestMobile short-drama apps: men accounted for 60.1% of users
QuestMobile's February 2026 data puts men at 60.1% of short-drama app users, with separate figures for mini-programmes.
TopKlout MCN survey: 78% reported flat or falling profit margins
In TopKlout's 518-response MCN survey, 41% reported flat profit margins in 2025 and 37% reported a decline.
Mininglamp social-media survey: 91.8% used two or more apps weekly
In Miaozhen's 600-user survey, 91.8% reported using two or more content apps in the preceding week.
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