Briefs
Kurze Briefings zu chinesischen Marktquellen, mit Quellenangaben. Wir berichten, was die Quelle sagt – keine Meinungen oder Empfehlungen.
Xiaohongshu REDone: 60% of 11.11 picks set by taste judges
Xiaohongshu's REDone programme selects 11.11 products by 60% taste-judge review, 30% platform nomination and 10% user feedback, Ebrun reported.
Douyin 11.11 opening: sellers passing RMB 100m via coupons up 200%
Sellers whose platform-coupon sales passed RMB 100 million on Douyin in 11.11's 15–18 October opening phase tripled from a year earlier.
China consumer market: smart glasses sales up 110% on key platforms
Smart glasses sales on China's key platforms rose 110 percent in January–September 2026, while services retail sales grew 5.0 percent, MOFCOM said.
China quality e-commerce plan: 7 agencies set 15 tasks for platforms
Seven Chinese agencies set 15 quality e-commerce tasks, including curbs on automatic price-matching and 'lowest price' rules and chief quality officers at platforms.
Douyin 11.11 first day: high-end beauty sales up 196%
High-end beauty sales on Douyin rose 196% on the first day of 11.11, and foreign brands held 37.9% of Douyin beauty in H1 2026.
China e-commerce Jan–Sep: online retail up 4.4%, travel up 25.7%
China's online retail sales rose 4.4 percent in January–September 2026, while online travel sales grew 25.7 percent, MOFCOM said.
Chanmama (蝉妈妈) metrics: penetration rate, sales power and creator tags
On Chanmama, livestream penetration rate is views divided by impressions, the creator sales power score blends popularity, marketing and conversion indices built from 30 days of data, and ranking tags such as dark horse use different thresholds on different screens.
Fliggy 11.11: tour packages up nearly 100%, park tickets over 200%
Fliggy's 11.11 tour-package sales rose nearly 100 percent to 21 October, with theme-park and scenic-area tickets up more than 200 percent.
Jia Nailiang on Douyin: RMB 570 million in 11.11 first-day sales
Jia Nailiang sold over RMB 570 million in one Douyin livestream on 21 October, including over RMB 200 million of a Helena Rubinstein cream.
Ningbo cross-border 11.11: 6.4 million beauty items stocked
Ningbo cross-border sellers stocked 6.4 million beauty and personal care items for 11.11, with about 12 million import declarations forecast.
Tmall 11.11 opening: 124 brands pass RMB 100 million in four hours
In the first four hours of Tmall's 11.11 sale, 124 brands each passed RMB 100 million and 27,681 beat last year's full-day sales.
JD.com 11.11: service orders up more than 130% in first week
JD.com's service orders rose more than 130 percent in its 11.11 sale's first week, and sales in 1,098 categories more than doubled.
China advertising plan: industry to grow about 10% a year to 2030
Seven Chinese regulators target about 10 percent annual growth in the advertising industry to 2030 and plan rules for AI-generated advertising.
China household spending: Jan–Sep outlays up 3.6%, clothing up 4.1%
Chinese per-capita consumption spending rose 3.6 percent to RMB 22,354 in January–September 2026, with clothing up 4.1 percent, NBS data show.
Tmall 11.11: merchants launching new products up 64%
Merchants launching new products on Taobao and Tmall rose 64 percent before Tmall's 11.11 sale, with consumer-electronics launches up 130 percent, 100EC reported.
China cosmetics safety code: NMPA sets rules for updating filings
NMPA set out how cosmetics and toothpaste makers should update registered products after revisions to China's cosmetics safety and technical standards.
China express delivery: Jan–Sep revenue up 7.2%, volume up 4.3%
China's express revenue rose 7.2 percent to RMB 1.163 trillion in January–September 2026, while express volume grew 4.3 percent to 151.3 billion items.
How to check a Chinese ad agency’s official status: partner lookup pages on eight platforms
The official partner lookup pages run by Douyin, Xiaohongshu, WeChat, Kuaishou, Bilibili, Weibo, Taobao and JD.com, the partner types they list, and the steps to follow.
Finding Chinese importers and distributors: NMPA filings, customs lists, KOTRA and import fairs
How to find importer and distributor candidates through NMPA filings, customs lists, KOTRA programmes and import fairs, then screen them with partner-check sites.
Douyin 11.11 opening days: RMB 10m-plus brand livestreams up 98%
Douyin says brand-run livestreams selling over RMB 10 million rose 98% year on year in the first four days of its 2026 11.11 festival.
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