Briefs
Kurze Briefings zu chinesischen Marktquellen, mit Quellenangaben. Wir berichten, was die Quelle sagt – keine Meinungen oder Empfehlungen.
Chanmama (蝉妈妈) start: SMS sign-up, features unlocked by paid tier
A Chanmama account opens with a single SMS code, but search quotas, detail pages and sub-accounts depend on the paid tier, and memberships are non-refundable once active.
Xiaohongshu overview: official user figures, marketing tools and where to get official materials
Xiaohongshu is private, so there are no results filings; user numbers come only from press reports citing company reports. Juguang (ads), Pugongying (creators) and Lingxi (data) are the official channels, and platform marketing decks are not published on its sites.
Douyin overview: official user figures, marketing tools and where to get official materials
On Douyin, Ocean Engine and Qianchuan handle ads and Xingtu handles creator deals; brand-ad rate cards (刊例) are posted quarterly in the Ocean Engine help centre.
WeChat overview: official user figures, marketing tools and where to get official materials
WeChat’s user numbers are reported in Tencent’s results. Combined Weixin and WeChat monthly users reached 1,439 million at the end of June 2026, and Tencent’s marketing services revenue grew 22% in Q2.
Weibo overview: official user figures, marketing tools and where to get official materials
Weibo reported 561 million monthly and 254 million daily users for June 2026. Advertising and marketing revenue fell 1% in Q2, so audience size and ad growth are moving separately.
Taobao · Tmall overview: official user figures, marketing tools and where to get official materials
Customer management revenue, Alibaba’s merchant advertising and commission line, fell 7% in the June 2026 quarter and rose 1% excluding a programme effect.
JD.com overview: official user figures, marketing tools and where to get official materials
JD.com gave no active customer count in its Q2 2026 results. Net revenue fell 2.9%, while marketplace and marketing revenue, which includes advertising, rose to RMB30.86 billion.
Pinduoduo overview: official user figures, marketing tools and where to get official materials
PDD Holdings’ revenue covers the whole group, including Temu. Online marketing services and others brought in RMB57.6 billion in Q2 2026.
Kuaishou overview: official user figures, marketing tools and where to get official materials
Kuaishou reported 412.3 million daily and 797.3 million monthly users for Q2 2026. Online marketing services made up 58.1% of revenue, its largest source of income.
Bilibili overview: official user figures, marketing tools and where to get official materials
Bilibili reported 116.5 million daily users and 113 minutes of average daily time spent in Q2 2026. Advertising revenue grew 28%, well ahead of total revenue growth of 8%.
Checking a Chinese business partner: seven official lookup sites and the order to use them
Seven Chinese government lookup sites for checking a distributor, agent or supplier before signing, the order to use them, and what opened from South Korea on 19 October 2026.
China health food standard: makers to self-inspect every six months
A draft Chinese national standard would have health food makers self-inspect quality systems at least every six months, or quarterly for fermentation and synthesis.
China toothpaste rules: eight efficacy categories apply from May 2027
NMPA's toothpaste catalogue sets eight efficacy categories and permitted claim wording from 1 May 2027; notified products must be updated by 1 January 2028.
China retail sales: Jan–Sep up 1.1%, cosmetics up 6.1%
China's January–September 2026 retail sales rose 1.1 percent to RMB 37.0 trillion; cosmetics sales rose 6.1 percent and online sales 4.4 percent.
Li Jiaqi 11.11 presale: several items topped 100,000 units in an hour
Li Jiaqi's channel listed 600 products, 72 percent beauty, on Tmall's 11.11 presale first day; several items passed 100,000 units in an hour, CNR reported.
Pernod Ricard Q1 FY27: China sales fell 25% on inventory adjustments
Pernod Ricard's China sales fell 25 percent organically in Q1 FY27, which the company linked to trade inventory adjustments; group organic sales fell 0.9 percent.
China cosmetics tests: 45 batches fail, 21 on microbial counts
NMPA named 45 cosmetics batches that failed 2026 national sampling tests, including 21 on microbial counts and 15 sunscreens on sunscreen ingredients.
Baidu Index (百度指数) metrics: how search, news and media indexes differ
Baidu Index’s search index is a weighted sum of Baidu web-search frequency, while its information index, media index, demand map and audience attributes each draw on different data.
Douyin 11.11 first day: beauty merchants’ sales up 101%
Douyin's 11.11 first-day data show brand beauty and personal care merchants' sales up 101 percent year on year, DoNews reported.
Xiaohongshu 11.11: co-funded coupons target ‘friendly’ merchants
Ebrun reports Xiaohongshu's 11.11 co-funded coupons split costs with merchants, with beauty merchants recording the highest stated GMV multiple.
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