Правила платформ
Официальные правила платформ и руководства по рекламным инструментам
Douyin parcel interception: auto refunds for orders up to RMB 3,000
From 27 October, Douyin automatically intercepts in-transit parcels and refunds eligible orders worth up to RMB 3,000 when shoppers ask for a refund.
Chanmama (蝉妈妈) intro: Douyin analytics SaaS built on public data
Chanmama sells statistically analysed Douyin data gathered from public sources through six paid tiers, gives no warranty on accuracy, and bars scraping and unauthorised republication.
Xiaohongshu REDone: 60% of 11.11 picks set by taste judges
Xiaohongshu's REDone programme selects 11.11 products by 60% taste-judge review, 30% platform nomination and 10% user feedback, Ebrun reported.
Chanmama (蝉妈妈) metrics: penetration rate, sales power and creator tags
On Chanmama, livestream penetration rate is views divided by impressions, the creator sales power score blends popularity, marketing and conversion indices built from 30 days of data, and ranking tags such as dark horse use different thresholds on different screens.
How to check a Chinese ad agency’s official status: partner lookup pages on eight platforms
The official partner lookup pages run by Douyin, Xiaohongshu, WeChat, Kuaishou, Bilibili, Weibo, Taobao and JD.com, the partner types they list, and the steps to follow.
Finding Chinese importers and distributors: NMPA filings, customs lists, KOTRA and import fairs
How to find importer and distributor candidates through NMPA filings, customs lists, KOTRA programmes and import fairs, then screen them with partner-check sites.
Chanmama (蝉妈妈) start: SMS sign-up, features unlocked by paid tier
A Chanmama account opens with a single SMS code, but search quotas, detail pages and sub-accounts depend on the paid tier, and memberships are non-refundable once active.
Xiaohongshu overview: official user figures, marketing tools and where to get official materials
Xiaohongshu is private, so there are no results filings; user numbers come only from press reports citing company reports. Juguang (ads), Pugongying (creators) and Lingxi (data) are the official channels, and platform marketing decks are not published on its sites.
Douyin overview: official user figures, marketing tools and where to get official materials
On Douyin, Ocean Engine and Qianchuan handle ads and Xingtu handles creator deals; brand-ad rate cards (刊例) are posted quarterly in the Ocean Engine help centre.
WeChat overview: official user figures, marketing tools and where to get official materials
WeChat’s user numbers are reported in Tencent’s results. Combined Weixin and WeChat monthly users reached 1,439 million at the end of June 2026, and Tencent’s marketing services revenue grew 22% in Q2.
Weibo overview: official user figures, marketing tools and where to get official materials
Weibo reported 561 million monthly and 254 million daily users for June 2026. Advertising and marketing revenue fell 1% in Q2, so audience size and ad growth are moving separately.
Taobao · Tmall overview: official user figures, marketing tools and where to get official materials
Customer management revenue, Alibaba’s merchant advertising and commission line, fell 7% in the June 2026 quarter and rose 1% excluding a programme effect.
JD.com overview: official user figures, marketing tools and where to get official materials
JD.com gave no active customer count in its Q2 2026 results. Net revenue fell 2.9%, while marketplace and marketing revenue, which includes advertising, rose to RMB30.86 billion.
Pinduoduo overview: official user figures, marketing tools and where to get official materials
PDD Holdings’ revenue covers the whole group, including Temu. Online marketing services and others brought in RMB57.6 billion in Q2 2026.
Kuaishou overview: official user figures, marketing tools and where to get official materials
Kuaishou reported 412.3 million daily and 797.3 million monthly users for Q2 2026. Online marketing services made up 58.1% of revenue, its largest source of income.
Bilibili overview: official user figures, marketing tools and where to get official materials
Bilibili reported 116.5 million daily users and 113 minutes of average daily time spent in Q2 2026. Advertising revenue grew 28%, well ahead of total revenue growth of 8%.
Checking a Chinese business partner: seven official lookup sites and the order to use them
Seven Chinese government lookup sites for checking a distributor, agent or supplier before signing, the order to use them, and what opened from South Korea on 19 October 2026.
Baidu Index (百度指数) metrics: how search, news and media indexes differ
Baidu Index’s search index is a weighted sum of Baidu web-search frequency, while its information index, media index, demand map and audience attributes each draw on different data.
Baidu Index (百度指数) start: sign in with a Baidu account and search
Baidu Index runs a query once you sign in with a Baidu or Baidu ads account, enter a keyword and click “查看指数”; adding an unlisted keyword is paid and non-refundable.
QwenWork: browser automation is limited to the desktop client
QwenWork’s international FAQ limits browser automation and local file operations to desktop clients and separates web and desktop task records.
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