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Singles Day 2026 platform guide for foreign brands: Tmall, JD, Douyin
Singles Day 2026 platform guide for foreign brands: Tmall, JD, Douyin
Singles Day 2026 dates: Tmall, JD and Douyin (as of the final days, 7–11 Nov)
Singles Day 2026 dates: Tmall, JD and Douyin (as of the final days, 7–11 Nov)
天猫国際に任天堂Switch 2旗艦店：ダブル11の任天堂取引94.7%増
天猫国際で任天堂Switch 2初の官方旗艦店が10月29日に開業し、ダブル11の任天堂取引額は前年比94.7%増えた。
Tmall new-seller policy: 90-day commission refund, 2-year support
Tmall's Q4 2026 policy refunds 90 days of commission for new merchants joining by 31 December and extends priority support to two years.
Shuiyang Jan–Sep 2026: selling costs reach 54.32% of revenue
Shuiyang Group's January–September selling expenses rose 15.80% to RMB 1.99 billion, lifting them to 54.32% of revenue, while net profit fell 25.77%.
Proya Q3 2026: revenue up 29.76%, net profit down 61.18%
Proya's Q3 revenue rose 29.76% to RMB 2.25 billion, but higher promotion spending cut net profit attributable to shareholders by 61.18%.
中国の家計消費1～9月：衣類支出1,172元で4.1%増、日用品4.7%増
中国の1～9月の1人当たり消費支出は2万2,354元で3.6%増、衣類は4.1%増、生活用品・サービスは4.7%増だった。
抖音の店舗規範改定案：官方旗艦店は商標権利者に限定、11月12日施行予定
抖音電商は店舗類型規範の改定案で、官方旗艦店を商標権利者に限り、授権事業者の出店を認めない方針を示した。
Pugongying (蒲公英) metrics: medians, follower ratios and cost per read
Pugongying shows creator performance as medians rather than averages, measures follower ratios over the past 28 to 30 days and calculates estimated cost per read by dividing the rate by the organic read median.
Douyin GI badge rules: shops need a 75-point experience score
Douyin's new rules award a 'GI certified' badge to food shops with registered geographical indications, experience scores of 75 or more and a supplier letter.
China cosmetics sampling: 45 batches fail, 15 of them sunscreens
China's NMPA named 45 cosmetics batches that failed national sampling tests, including 15 sunscreens and 21 with excess microbes; seven came from Douyin shops.
Three Squirrels Q3 2026: revenue down 10.48%, profit down 65.99%
Snack brand Three Squirrels' Q3 revenue fell 10.48% to RMB 2.04 billion and net profit fell 65.99%, while nine-month profit rose 59.71%.
Aimeike Jan–Sep 2026: selling costs up 47.57%, revenue down 6.48%
Aimeike's January–September selling expenses rose 47.57% to RMB 341 million, while revenue fell 6.48% and net profit dropped 27.64%.
China 11.11 shopper survey: buyers plan to use 2.9 platforms, down 0.8
An iResearch survey finds 11.11 shoppers plan to buy on 2.9 platforms and 3.7 categories, down 0.8 and 1.2, while 69% say discounts alone are not enough.
Freda cosmetics Jan–Sep 2026: revenue up 17.51%, Kemi up 243%
Lushang Freda's cosmetics revenue rose 17.51% to RMB 1.84 billion in January–September; Kemi grew 243.49% while Dr.Alva fell 10.74%.
China food import filing rules: customs to decide in 3 working days
China's revised filing rules for overseas food exporters and domestic importers took effect on 23 October, with filings processed within three working days.
China import refusals: 15 cosmetics batches in September, 8 French
Chinese customs refused entry to 15 cosmetics batches and 546 food batches in September 2026; eight cosmetics batches came from France.
Douyin platform subsidy rules: partial refunds forfeit the top-up
Douyin's new rules apply its Platform Top-up subsidy automatically to tagged SKUs and return it only when a whole order is refunded during the event.
By-health Jan–Sep 2026: selling costs up 23.74%, revenue up 7.78%
By-health's January–September selling expenses rose 23.74% to RMB 2.28 billion, while revenue grew 7.78% and net profit fell 10.42%.
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