レポート要約
調査レポートの要点
CTR中国日用消費財予測：2027年の販売額は0.8%増、スキンケアは小幅減少
CTRは、中国の日用消費財（FMCG）販売額が2026年に0.3%、2027年に0.8%増え、スキンケアは小幅に減ると予測した。
China generative AI report: users exceeded 700 million in H1 2026
CNNIC estimates China had more than 700 million generative AI users in H1 2026, with penetration above 50%.
AI source citations: findings from about 5,000 sampled conversations
Growthbox and Emergine analysed about 5,000 AI-search conversations across five models, with live web search enabled.
KPMG China beauty report: four-platform sales in 2024–2025
NIQ's July 2024–June 2025 dataset records RMB 244.5 billion in Douyin beauty sales across four included platforms.
TopKlout MCN survey: 78% reported flat or falling profit margins
In TopKlout's 518-response MCN survey, 41% reported flat profit margins in 2025 and 37% reported a decline.
Mininglamp social-media survey: 91.8% used two or more apps weekly
In Miaozhen's 600-user survey, 91.8% reported using two or more content apps in the preceding week.
Qiangua beauty report: search and note data cover different periods
Qiangua combines January–November 2025 search data with January–May 2026 note observations; only nine report pages are publicly available.
Xiaohongshu search index: medians differ across 77 registered brands
CMB's 77-term September observation records a median keyword index of 13,056 for the 20 Korean brands.
自社ブランドの状況を確認したい場合
当サイトのブリーフは出典の事実のみを伝えます。ブランドの検索状況、競合ブランド、プラットフォーム運営については、アドバイザリーの範囲をご覧ください。