政策
法令・公告・草案・施行日
Beijing bars platforms from forcing 11.11 discounts or below-cost sales on merchants
Beijing's market regulator issued 11.11 guidelines to major platforms on 6 November, banning forced promotions and below-cost sales and requiring home-page prices to match product pages.
China sets 1 December 2027 start for six cosmetics microbial tests
China's NMPA revised five cosmetics testing methods and added two; six microbial methods take effect on 1 December 2027.
Singles’ Day 2026 Discounts: China’s 7-Day Lowest-Price Rule and a Brand Checklist
If a discount doesn't state its reference price, Chinese rules use the lowest transaction price from the 7 days before the promotion. The price-display and prize rules foreign brands should check, with article numbers.
China cosmetics sampling: 45 batches fail, 15 of them sunscreens
China's NMPA named 45 cosmetics batches that failed national sampling tests, including 15 sunscreens and 21 with excess microbes; seven came from Douyin shops.
China food import filing rules: customs to decide in 3 working days
China's revised filing rules for overseas food exporters and domestic importers took effect on 23 October, with filings processed within three working days.
China quality e-commerce plan: 7 agencies set 15 tasks for platforms
Seven Chinese agencies set 15 quality e-commerce tasks, including curbs on automatic price-matching and 'lowest price' rules and chief quality officers at platforms.
China advertising plan: industry to grow about 10% a year to 2030
Seven Chinese regulators target about 10 percent annual growth in the advertising industry to 2030 and plan rules for AI-generated advertising.
China cosmetics safety code: NMPA sets rules for updating filings
NMPA set out how cosmetics and toothpaste makers should update registered products after revisions to China's cosmetics safety and technical standards.
China health food standard: makers to self-inspect every six months
A draft Chinese national standard would have health food makers self-inspect quality systems at least every six months, or quarterly for fermentation and synthesis.
China toothpaste rules: eight efficacy categories apply from May 2027
NMPA's toothpaste catalogue sets eight efficacy categories and permitted claim wording from 1 May 2027; notified products must be updated by 1 January 2028.
China cosmetics tests: 45 batches fail, 21 on microbial counts
NMPA named 45 cosmetics batches that failed 2026 national sampling tests, including 21 on microbial counts and 15 sunscreens on sunscreen ingredients.
China baby diapers: regulators find no formamide in 368 batches
A four-agency investigation found no formamide in 368 batches of baby diapers from 180 brands or in 210 retested blood samples.
China smart homes: plan leaves subsidy details to local authorities
China’s September smart home plan leaves subsidy categories and standards to local authorities and calls for interoperability standards and neighbourhood services.
Shanghai Putuo vouchers: three retail rounds start on 16 October
Putuo’s October retail vouchers offer up to RMB 1,000 off, with weekly claim limits and redemption restricted to participating district stores.
China advertising cases: Dettol video advertiser fined RMB 800,000
SAMR published seven advertising cases with fines of up to RMB 800,000; regulators handled 33,754 advertising cases in Q1–Q3 2026.
China Food Safety Law draft: platforms face six-month licence checks
SAMR's Food Safety Law draft adds an online food section covering platforms and livestream sellers; comments close on 10 November 2026.
Focus Media–Xinchao merger: six conditions apply for five years
SAMR conditionally approved Focus Media's acquisition of Xinchao Media, whose combined elevator-advertising share was 55–60% in 2024.
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