Xiaohongshu (小红书) calls its posts 笔记, or notes.
What the source reports
Xiaohongshu (小红书) calls its posts 笔记, or notes. 蒲公英 (Pugongying, literally “dandelion”) is its creator-collaboration platform. The Pugongying content-review rules describe sponsored collaboration notes as reviewed before publication: safety review, content review, then client review. Adding advertising requires an additional advertising review. This statement concerns collaboration notes, not every ordinary user post.
For 定制合作 (custom collaborations) and 招募合作 (recruitment collaborations), the same Q&A says the brand can preview content after platform review. It has 72 hours to confirm or reject, with up to three rejections. If the time expires without action, or all rejection opportunities have been used, the rules describe default eligibility for formal publication.
A public note link is useful evidence that content appeared.Source and scope
This article summarizes the cited public source. Company disclosures, survey responses and estimates retain their original scope. It does not establish results for an individual brand or reproduce a completed product or service test. Read the source