McKinsey’s May 7, 2025 survey report draws on a nationwide survey completed at the end of 2024, covering more than 17,000 Chinese consumers.
What the source reports
McKinsey’s May 7, 2025 survey report draws on a nationwide survey completed at the end of 2024, covering more than 17,000 Chinese consumers. One selected finding concerns a narrower base: 81% of nearly 9,700 respondents aware of the stimulus policies reported greater confidence in China’s macroeconomic outlook. The report says the policies’ full impact remained uncertain. This is historical evidence, not a reading of consumer sentiment in October 2026.
The awareness condition and the outcome belong together. The selected finding does not measure whether a respondent plans to buy your product, whether they saw your campaign or whether they completed a purchase. Those would require different questions or business records.
Source: McKinsey, Chinese consumption amid the new reality, published May 7, 2025; its public article body was checked October 10, 2026. The linked PDF could not be retrieved during this review and is not used as additional evidence. CMB’s chart reproduces only the selected conditional percentage on a zero-to-100 scale. This article does not reproduce the full survey or establish causal policy effects, current sentiment, brand demand or campaign performance.
Source and scope
This article summarizes the cited public source. Company disclosures, survey responses and estimates retain their original scope. It does not establish results for an individual brand or reproduce a completed product or service test. Read the source
