When a brand books creators (达人 / 博主) through an official platform in China, a platform service fee is added on top of the creator’s price. This page lists only the rates published by Douyin’s Xingtu (巨量星图) and Xiaohongshu’s Pugongying (蒲公英). Creator prices are negotiated and are not covered.
Xingtu (Douyin): platform service fee paid by brands
Source: Xingtu Settlement Management Rules (first effective 3 March 2023, latest revision effective 1 January 2026). The fee is a percentage of the task fee plus any service-provider fee.
| Task type | How it works | Brand platform fee |
|---|---|---|
| Assigned task (指派任务) | The brand picks a specific creator | 5% |
| Submission task (投稿任务) | Eligible creators join; paid on performance | 10% |
| Co-creation task (共创任务) | Lead and partner creators publish jointly | 5% |
| Recruitment task (招募任务) | Creators apply; the brand selects | 5% |
| Short-drama sponsorship (招商短剧) | Per short-drama project | 5% |
| Xingguang co-investment (星广联投) | Charged by impressions | Currently waived for a limited time |
- Creators pay too: individual creators and PGC creators pay 5% of the task fee to the platform; MCN agencies pay 3%. Creator income is the task fee minus this fee.
- Payment: brands prepay into their platform account; settlement is in RMB. Brands outside mainland China bear remittance fees and FX gains or losses.
- Acceptance: for assigned and co-creation tasks, content counts as accepted 7 days after the creator publishes if the brand has not accepted it.
- Service-provider fee: brands do not pay a service-provider fee for recruitment or Xingguang co-investment tasks.
Pugongying (Xiaohongshu): platform rate by deal model
Source: Pugongying help centre, Creator Collaboration Guide for brands (2026.04 edition). The guide labels the platform rate “平台TR”.
| Deal model | How it works | Settlement | Platform TR |
|---|---|---|---|
| Custom collaboration (定制合作) | One-to-one; brand and creator choose each other | Fixed price | 10% |
| Group test recruitment (众测招募) | One-to-many; creators apply, the brand selects | By reads or fixed price | 10% (no platform fee when settled by reads) |
| Seeding-to-sales (种收联动) | Fixed note fee plus sales commission (CPT+CPS) | Fixed price + commission | 10% on the fixed price; commission follows Xiaohongshu seller (买手) rules |
- The guide does not say whether the brand or the creator bears the TR. Check the order total and your agency’s terms before booking.
- Creator payout timing: individual creators T+1; agencies on the 10th of the following month (custom and group test models).
Budgeting
- Get the creator quote (task fee).
- Add any service-provider fee.
- On Xingtu, add the task-type rate (5% or 10%) to that total. Example: an RMB 100,000 assigned task carries an RMB 5,000 platform fee.
- Paid promotion of the content is a separate ad cost.
Original documents
- 巨量星图结算管理规则 (Xingtu Settlement Management Rules)
- Pugongying help centre: 新手指引 › 蒲公英博主合作指南 (2026.04) › 3.2 交易模式应该如何选择
Checked 4 November 2026. Platforms can change rates at any time; re-check the source before booking. Related: Xingtu tool guide · Pugongying tool guide · creator list