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Advisory

Bilibili overview: official user figures, marketing tools and where to get official materials

· Platform Rules · Bilibili

Bilibili reported 116.5 million daily users and 113 minutes of average daily time spent in Q2 2026. Advertising revenue grew 28%, well ahead of total revenue growth of 8%.

Key facts

ItemDetail
OperatorBilibili Inc. · listed on Nasdaq (BILI) and in Hong Kong (9626)
Latest user figures116.5 million daily active users (up 7%), 371 million monthly active users and 113 minutes of average daily time spent (Q2 2026)
Revenue indicatorAdvertising revenue of RMB3.13 billion (Q2 2026, up 28% year on year)
Where brands startBilibili marketing site (营销官网)
Sources: company results and the reports named in each row

Marketing tools by task

TaskOfficial toolsThird-party tools
Creator collaborationBilibili HuahuoHuoshaoyun
Each link opens the CMB tool profile

Where to get official materials

Before quoting the numbers

  • Advertising grew faster than total revenue (8%), so its share of revenue is rising.

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